Partner portal software
The partner portal your partners come back to. A branded portal on your own domain, one experience per partner type, in each partner's language, built and changed by your partner team without code.
Cumulocity built a partner portal experience in 48 hours and went from 0 to 20% of deals partner-sourced.
%25201.svg)
What is partner portal software?
Partner portal software gives partners one branded place to register deals, find content, take courses and see their commissions and goals. In Introw, the portal runs on your HubSpot or Salesforce data and is built without code by your partner team. It also defines what each partner can see and do on every other channel.
Partners stop opening a portal that was built for someone else
A portal only drives partner activity when it looks like your product, fits each partner's motion and stays current.
Without Introw
With Introw
One portal, shaped around every partner
Your partner team builds it once, and every partner sees the version that helps them sell.
From your website to your portal, all on your own domain.
A portal carrying someone else's name tells partners how much the program matters. Yours looks like your website from the login screen to the notification email, and partners get in with the identity they already have, so more of their team is active and nobody on yours handles resets.
The portal on your own hostname, such as partners.yourcompany.com, with a certificate issued for you.
Your colours, fonts and logos on the portal, the login screen, emails and reports, read from your website.
Sign in with a one-time code by email, Google, Microsoft or the partner's own SSO, with no password.
Every partner type gets the portal that fits how they sell.
A reseller, a referral partner and an implementation partner need different portals, and so do the technical and commercial contacts at one reseller. Introw runs every motion from one program, each with its own experience, so partners act instead of searching.
Build one experience per motion, set on the partner record.
Segments decide which tabs, assets, courses and forms a partner or a contact reaches.
A workflow moves a partner to another experience when a CRM field changes.
New partners start small and see more as they qualify.
A new partner who lands in everything does nothing. A welcome experience with an onboarding checklist gets them productive first, and deal registration, co-selling, commissions and MDF open up through a segment or a workflow as they qualify.
Portal tabs and sections are restricted to onboarding stage segments.
Tiers decide what a partner has earned, and moving up a tier opens more of the portal.
Your NDA and partner agreement arrive as an onboarding step, in DocuSign or another signing tool.
Run your partner program in every partner's language.
Partners skip what they cannot read. Add a language once and the portal, forms and courses follow each partner, so a new region is a language setting instead of a second portal to build and keep current.
Add the languages your partners speak, from 98 supported; your plan sets how many are active at once.
Portal pages, forms, courses, announcements, certificates and tiers translate once a language is active.
Price lists and decks translate in one click, and a brand glossary keeps your product names untranslated.
Your partner team changes it today. No ticket, no code.
Portals decay when changing them is expensive, and a stale portal is one partners stop opening. Introw puts the builder in the hands of the people who run the program, which keeps the cost to own low and the portal current.
Build experiences from stages and sections: rich text, documents, CRM views, forms and asset hubs.
Preview exactly what partners see, then publish to every linked portal.
Synced sections keep shared content in one place, and a previous version can be restored.
Partners who never log in still follow your rules.
The portal is where the partner experience is defined. Slack, Teams, email and AI assistants all work from that same definition, so what a partner may see and submit is set once, and most partner activity still happens in the portal.
The shared Slack or Teams channel, the registration link and the partner's own AI assistant over MCP follow the portal's rules.
Widen what a segment reaches and it opens everywhere at once.
The portal installs to a phone's home screen, so a deal can be registered at an event.
Everything you need to run a partner program, in one place
The portal is where partners find everything else. These are the parts of Introw that decide what each partner sees in it and gets out of it.
Partner onboarding
Portal tabs and sections are restricted to onboarding stage segments.
Partner tiering
Segments by tier decide which tabs, assets and courses a partner sees.
Partner content management
Add library assets and asset hubs to any stage of an experience.
Deal registration and co-selling
Embed the registration form in a stage, next to the partner's own pipeline.
Partner goal tracking
Published goals show each partner their own progress, and dashboards embed as a section with segments deciding who sees each one.
Partner support agent
What a partner may see in the portal is the ceiling on what the support agent tells them, on every channel.
Run it from your AI assistant
Ask Introw AI, or Claude and ChatGPT connected over MCP, and it answers from your own portal data.
Built into HubSpot and Salesforce
Run another CRM? Connect it through the API or Zapier, or start without a CRM and add one later.
Introw for HubSpot
Introw reads and writes your own HubSpot objects and properties, custom objects included, so there is no second partner database. Partners register and co-sell on native deals, and your reps work with them from the Introw card on the record. Rated 4.9 on the HubSpot Marketplace.
Introw for Salesforce
Introw runs on Salesforce as the system of record, with two-way sync, custom-object mapping and field-level control. Partners are portal users, never Salesforce users, so no Experience Cloud build and no external seats. Your reps get partner context and actions in the Introw panel on the record. Listed on Salesforce AgentExchange.
One program for every partner motion
Run every partner type side by side. Each gets its own experience, forms, goals and rules, on the same CRM records.
Referral partners
Refer in seconds from any channel, see deal progress, get paid referral rewards.
Resellers and VARs
Deal registration that protects margin, quotes on HubSpot, certification and tiers.
MSPs and MSSPs
Registration, certified engineers, renewals and recurring commission.
Distributors and two-tier
Credit for the reseller and the distributor on one deal, and scoped access to their network.
Co-sell and technology partners
The live CRM deal without a seat, account overlap, shared tasks and MDF.
Implementation partners and SIs
A clean handoff on the won deal, go-live tasks and certification.
Affiliates
Tracked links, live earnings, payouts without an invoice.
Why teams choose Introw
Most teams are choosing between four options: keep it manual, lean on a general AI assistant, buy a legacy PRM, or run Introw. Here is how they compare where it matters.
Introw connects to the tools your team and partners already use
CRM
HubSpot and Salesforce, two-way on your own objects and fields.
Chat
Slack, Microsoft Teams and WhatsApp. Partners register deals, get updates and ask questions in the channel they already watch.
AI assistants
Claude, ChatGPT and any assistant that supports MCP, for your team and your partners, under the same permissions.
Payouts and billing
Introw Pay for partner payouts; Stripe and Chargebee feed commissions from billing data.
Data and account mapping
Crossbeam overlaps inside Introw, Power BI embedded with per-partner row-level security.
Agreements and automation
DocuSign for agreements as an onboarding step, Zapier and a versioned REST API for the rest.
Built for every role on your partner revenue team
Channel Partner Manager
CRO
RevOps
Partner Marketing Manager
What Introw customers say
"Partner activity jumped from 20% to 70%. It molds to how we work, and that shows up directly in engagement."
"We went from 10 partners to over 200 in a year. Introw gave us the structure to scale that fast without adding headcount."
"3,5x growth in partner activity, great partner experience, amazing support and flawless HubSpot integration."
Introw fits your program at every stage
The same platform runs a first program and a global channel, so you start where you are and never re-platform.
Launching a program
You are moving off spreadsheets, often as a team of one. You go live in weeks with no implementation project: deal registration, a branded portal, onboarding and content, configured by your team.
Scaling from tens to hundreds of partners
You run several motions at once. Segments, tiers, MDF, commissions and workflows run on one platform, and your team ships changes the same day without a consultant.
Enterprise and global channel
Thousands of partners across regions and teams. SAML and OIDC SSO, SCIM, role-based access with record scoping, multi-step approvals, multiple currencies and languages, and a white-label portal on your domain.
Pricing that stays predictable as you grow
The whole product at the scale of one partner, with no time limit and no credit card.
Invite as many of a partner's people as you like.
CRM-only roles that need partner context in HubSpot or Salesforce do not take a seat.
MCP for Claude, ChatGPT and your partners' assistants is not an add-on.
Your partner team configures forms, portals, tiers and workflows without code.
See Introw on your own CRM
Bring your HubSpot or Salesforce, and we will show you your partners, deals and attribution live in Introw in one call. Live in weeks, owned by your team.
Frequently asked questions
Partner portal software gives partners one branded place to work with you: register deals, find content, take courses and see commissions and goals. Introw is partner portal software that runs on HubSpot or Salesforce, built without code by your partner team, with one experience per partner type.
Yes. The portal runs on your own hostname, such as partners.yourcompany.com, with a certificate issued for you. Your colours, fonts and logos apply to the portal, the login screen, emails and reports, and notifications go out from your own email domain.
No. Partners sign in with a one-time 6-digit code sent by email, with Google or Microsoft, or through their own identity provider with SSO. Access can follow a CRM field or a trusted partner email domain, and a partner's manager can invite their own colleagues without a ticket.
Yes. Each partner type gets its own portal experience, and segments decide which tabs, assets, courses and forms a partner or an individual contact sees. The technical contact and the commercial lead at one reseller can open the same portal and see different things, without you running two programs.
The portal works on a phone and installs to the home screen, so it opens like an app with no app store download. Partners can register a deal at an event, check a commission on the road or read an announcement between meetings.
The portal is never the only way in. Partners can register deals, ask questions and get updates from Slack, Teams, email or an AI assistant connected over MCP, and the rules you set in the portal apply there too. Most partner activity still happens in the portal, which is why it stays fully branded.
Yes. You can embed the portal inside your own product or website, so partners reach the program where they already work with you. The embedded portal follows the same experiences, segments and access rules as the full portal.
See AI-Native PRM in Action
Connect HubSpot or Salesforce on the free plan: the whole product at the scale of one partner, no time limit, no credit card.
