Affiliate management software

Every affiliate sale tracked, credited and paid. Give every partner a tracked link and your creative, credit the signups they drive with signed click tracking, block fake ones before they earn, and pay every affiliate from one invoice.

Affiliates run in the same program, CRM and commission engine as the rest of your partners.

Affiliate management software in Introw: Every affiliate sale tracked, credited and paid
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Definition

What is affiliate management software?

Affiliate management software runs a referral program at scale: it creates tracked links for partners, attributes conversions to them, checks for fraud and pays commission. In Introw, affiliate campaigns sit inside your partner program, conversions can be created in HubSpot or Salesforce, and affiliates see their clicks, conversions and earnings in the portal.

The problem

A separate affiliate tool means a second set of numbers

Affiliates earn, convert and get paid on the same CRM as every other partner, so nobody reconciles two systems.

Without Introw

Affiliates live in a separate tool from the rest of your partners
Affiliate revenue sits in a side tracker
Self-referrals and fake signups eat your margin
More affiliates means more admin
Affiliates email to ask what they earned

With Introw

One program, one CRM, every partner motion
Signups land in your CRM, credited to the affiliate
Quality rules run before anyone is paid
Links and attribution run themselves, payouts run as one batch
Clicks, conversions and earnings in their portal
How it works

From a shared link to a paid affiliate, on your CRM

A campaign turns partner links into credited signups and commission.

Ready to promote

Partners pick up their link and your creative on day one.

A campaign sets where the link points, what counts as a conversion and how partners earn. You launch one without an engineering project, inside the same program as the rest of your partners, so the affiliate channel grows without a second tool to buy and reconcile.

One unique link per partner, with vanity aliases for cleaner links.

Your approved creative next to the link in the partner's portal.

Pay a fixed amount per conversion, or run the campaign on a commission plan.

Affiliate management software: Partners pick up their link and your creative on day one
Every click counts

Every click is signed and remembered, so credit holds up.

Credit disputes cost you affiliates. Signed links and a defined attribution model mean every conversion credits the right partner, so payouts hold up when an affiliate checks them.

Signed click tracking, so a forged click never credits anyone.

A first-party cookie on your own domain ties the visitor to the partner.

An attribution window and a first-click or last-click model, per campaign.

Affiliate management software: Every click is signed and remembered, so credit holds up
Tracked

Real signups land in your CRM, credited to the affiliate.

A click is half the story. Conversion tracking captures the signup and ties it to the partner, so affiliate results show up in your CRM like any other channel and RevOps reports them without a second set of numbers.

Record conversions with a snippet, a server-to-server API call or a HubSpot form.

Add a CRM automation to the conversion form and each signup is created in HubSpot or Salesforce.

Review every conversion with its partner and status in the campaign.

Affiliate management software: Real signups land in your CRM, credited to the affiliate
Checked

Fake signups never earn.

Reward genuine business, not gamed numbers. Quality rules are built into every campaign and run before anyone is paid, so your margin goes to affiliates who bring new customers and your team reviews patterns instead of every signup.

Self-referral blocking and disposable-email blocking.

Deduplication and new-customer gating, so you only reward new business, once.

A traffic-quality view that flags patterns such as clicks with no conversions.

Affiliate management software: Fake signups never earn
Earned and paid

Commission books itself. One invoice pays every affiliate.

Each clean conversion becomes a commission line in the same engine as every other partner motion. Choose Pay now and Introw Pay pays every affiliate from one invoice, in their own currency, with no invoice for them to raise.

Commission lines are reviewed before they pay.

Payouts batch on your schedule, with a statement per payout.

Or pay from your own finance stack with a CSV export or the API.

Affiliate management software: Commission books itself. One invoice pays every affiliate
Core features

Everything you need to run a partner program, in one place

These connections keep affiliates inside one program, one CRM and one payout run.

Partner payout statement with revenue share, lead rebate and certification rewards

Partner commissions and SPIFFs

A campaign pays its conversions out on a commission plan, and each clean conversion becomes a commission line.

Partner payouts with Introw Pay in Introw: Pay every affiliate at once

Partner payouts with Introw Pay

Affiliate lines batch into the same payout run as every other partner, paid from one invoice in each affiliate's currency.

Partner referral management in Introw: Add named-prospect referrals

Partner referral management

Named-prospect referrals and link-based affiliates run as separate motions, and both reward partners through the same commission plans.

Partner portal in Introw: Give affiliates a home

Partner portal

Affiliates see their links, clicks, conversions and earnings in their portal experience, and know when they will be paid.

Partner reporting and dashboards in Introw: Report it beside direct revenue

Partner reporting and dashboards

Earned commission is a report builder source and rolls into each partner's analytics, so affiliate spend sits next to your other channels.

AI assistants

Run it from your AI assistant

Ask Claude, ChatGPT or another assistant connected to Introw over MCP.

“Which affiliate partners drove the most conversions this quarter?”
Introw AI
Claude
ChatGPT
Ask your assistant
“Which affiliate partners drove the most conversions this quarter?”
“What commission is earned but unpaid across our affiliate partners?”
“Which affiliate partners have had no attributed activity in the last 60 days?”
CRM-native

Built into HubSpot and Salesforce

Run another CRM? Connect it through the API or Zapier, or start without a CRM and add one later.

HubSpot

Introw for HubSpot

Introw reads and writes your own HubSpot objects and properties, custom objects included, so there is no second partner database. Partners register and co-sell on native deals, and your reps work with them from the Introw card on the record. Rated 4.9 on the HubSpot Marketplace.

Salesforce

Introw for Salesforce

Introw runs on Salesforce as the system of record, with two-way sync, custom-object mapping and field-level control. Partners are portal users, never Salesforce users, so no Experience Cloud build and no external seats. Your reps get partner context and actions in the Introw panel on the record. Listed on Salesforce AgentExchange.

For every partner type

One program for every partner motion

Run every partner type side by side. Each gets its own experience, forms, goals and rules, on the same CRM records.

01
Referral partners
01 / 07
Referral partners

Referral partners

Refer in seconds from any channel, see deal progress, get paid referral rewards.

02
Resellers and VARs
02 / 07
Resellers and VARs

Resellers and VARs

Deal registration that protects margin, quotes on HubSpot, certification and tiers.

03
MSPs and MSSPs
03 / 07
MSPs and MSSPs

MSPs and MSSPs

Registration, certified engineers, renewals and recurring commission.

04
Distributors and two-tier
04 / 07
Distributors and two-tier

Distributors and two-tier

Credit for the reseller and the distributor on one deal, and scoped access to their network.

05
Co-sell and technology partners
05 / 07
Co-sell and technology partners

Co-sell and technology partners

The live CRM deal without a seat, account overlap, shared tasks and MDF.

06
Implementation partners and SIs
06 / 07
Implementation partners and SIs

Implementation partners and SIs

A clean handoff on the won deal, go-live tasks and certification.

07
Affiliates
07 / 07
Affiliates

Affiliates

Tracked links, live earnings, payouts without an invoice.

For who

Built for every role on your partner revenue team

Channel Partner Manager

Channel Partner Manager

Affiliate sign-ups
Tracked links
Live earnings
Payout status
Affiliate updates
CRO

CRO

Affiliate-sourced revenue
Cost per acquisition
Forecasting
Channel leverage
Accountability
RevOps

RevOps

Affiliate data in your CRM
Attribution rules
Automated payouts
Reporting consistency
Governance
Partner Marketing Manager

Partner Marketing Manager

Affiliate campaigns
Creative assets
Engagement tracking
Promo codes
Lead and revenue generation
Customers

What Introw customers say

Every stage

Introw fits your program at every stage

The same platform runs a first program and a global channel, so you start where you are and never re-platform.

2

Launching a program

You are moving off spreadsheets, often as a team of one. You go live in weeks with no implementation project: deal registration, a branded portal, onboarding and content, configured by your team.

Scaling from tens to hundreds of partners

You run several motions at once. Segments, tiers, MDF, commissions and workflows run on one platform, and your team ships changes the same day without a consultant.

Enterprise and global channel

Thousands of partners across regions and teams. SAML and OIDC SSO, SCIM, role-based access with record scoping, multi-step approvals, multiple currencies and languages, and a white-label portal on your domain.

Pricing that stays predictable as you grow

Start free

The whole product at the scale of one partner, with no time limit and no credit card.

Partners are counted by portal, not by user

Invite as many of a partner's people as you like.

Your reps stay free in the CRM

CRM-only roles that need partner context in HubSpot or Salesforce do not take a seat.

AI assistant connections are included

MCP for Claude, ChatGPT and your partners' assistants is not an add-on.

No consultants for changes

Your partner team configures forms, portals, tiers and workflows without code.

Dashboard screen with sales pipeline, commission statements, asset library, and a note to register a $20k deal.

See Introw on your own CRM

Bring your HubSpot or Salesforce, and we will show you your partners, deals and attribution live in Introw in one call. Live in weeks, owned by your team.

Related reading

More on running a partner program

12 Best Affiliate Management Software for B2B SaaS Partner Teams in 2026

11 Best Affiliate Tracking Software to Attribute Partner Revenue Accurately in 2026

Top 9 PartnerStack Alternatives to Consider in 2026

FAQs

Frequently asked questions

What is affiliate management software?

Affiliate management software gives partners tracked links, attributes the conversions they drive, blocks fraud and pays commission. Introw runs affiliate campaigns inside your partner program: conversions can be created in HubSpot or Salesforce, rewards run through the same commissions engine, and affiliates see their clicks, conversions and earnings in the portal.

How does affiliate tracking work in Introw?

Each partner gets a unique, signed link. Clicks are recorded and the visitor is tied to the partner for the campaign's attribution window. When the snippet, a server-to-server API call or a HubSpot form records a conversion, the campaign's first-click or last-click model credits the right partner.

How does Introw prevent affiliate fraud?

Click attribution is signed so referrals can't be spoofed. Self-referral blocking stops partners converting their own links, disposable-email blocking rejects throwaway signups, deduplication stops one customer counting twice, and new-customer gating rewards only new business. A traffic-quality view flags suspicious patterns so your team can revoke links.

How are affiliates paid?

A campaign pays a fixed amount per conversion or runs on a commission plan. Commission lines are reviewed, batched into payouts on your schedule and paid through Introw Pay from one invoice in each affiliate's currency, or through your own finance stack from a CSV export or the API.

Can we run affiliates and resellers in the same platform?

Yes. Affiliate campaigns are one motion in the same Introw program as referral, reseller, co-sell and implementation partners, with one partner record, one commissions engine and one CRM. Affiliate results report next to your other channels instead of living in a separate tracker.

Does affiliate tracking work with HubSpot forms?

Yes. Introw tracks conversions from a HubSpot form with no change to the embed, or you install a lightweight snippet or record conversions server to server. Each conversion is matched to the partner's tracked click within the attribution window.

See AI-Native PRM in Action

Connect HubSpot or Salesforce on the free plan: the whole product at the scale of one partner, no time limit, no credit card.