Partner Connect
Win the partner reps who will never open your portal. Your partners work in their AI assistant, their chat tools and their own CRM. Partner Connect brings your program to all three, under the rules your partner portal defines, and every action writes back to your CRM.
Ringover grew partner activity from 20% to 70%.
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What is Partner Connect?
Partner Connect is the part of Introw that brings your partner program to where partner teams already work: their own AI assistant, a shared Slack or Teams channel, WhatsApp, and their own HubSpot or Salesforce. Partners register deals, check status and get coaching there, under the same rules as your portal. The portal is never the only way in.
Partners don't live in your portal. They live in their own tools.
Every login you ask for is a deal that does not get registered or updated.
Without Introw
With Introw
Your program on every surface partners already use
Your side is set up once. Each partner then chooses the surfaces that fit how they work.
Partners ask Claude what's next, and your program answers.
Partners who already live in Claude or ChatGPT work with you there, with no new tool to learn. They register a deal, check tier progress or get deal coaching by asking, scoped to what you allow. Every action writes back to your CRM.
Claude, ChatGPT, Gemini or any other assistant that supports MCP.
Partners turn it on themselves in about two minutes, and one connection covers every vendor they work with on Introw.
MCP connections are included in Introw, not an add-on.
The deal gets registered in the thread where it came up.
The agent submits your own form from the conversation, so your conflict checks, approvals and automations run as they would for a portal submission. Chat is the surface for partners who will not sign up for anything.
The Introw agent sits in the shared Slack or Microsoft Teams channel you run with the partner, and on WhatsApp.
It asks for what is missing, and status and support answers come back in the same thread.
Chat recognises the partner from their contact record, so there is no account to create.
Your side of the deal, on the record partner sellers open every day.
Partner reps see where the deal stands on your side without asking, and act on it in place. Your team stops chasing partners for updates.
An Introw card on the partner's own HubSpot or Salesforce opportunity shows your stage and next steps, live.
Register the deal, or link it to the matching deal in your CRM; edits and comments from the card land on your record.
One person connects the CRM at company level, and the whole sales team gets the card.
Every route runs your form, your checks and your approvals.
Partners pick the surface, you keep the rules. A deal from Claude, Slack or the Introw card lands in your CRM exactly like one from the portal, attributed to the partner.
The portal is never the only way in, and still where you set the rules.
Answers and actions are scoped to what that partner may see in the portal.
Partners never need a seat in your CRM.
Partners set up once and it serves every vendor they sell for.
The partner owns the account at partners.introw.io, so you provision nobody. Your portal appears for them once you invite their address or allow their email domain.
Their AI assistant takes about two minutes per person, chat needs nothing, and their own CRM is a one-time setup by a CRM admin.
They invite their own colleagues and choose which vendor portals each one reaches.
Your nudge email lands them on the right step, with a Set up Partner Connect button.
Everything you need to run a partner program, in one place
Partner Connect is the way in. These are the parts of Introw that do the work once a partner arrives.
Deal registration and co-selling
A deal registered from chat, the assistant or the Introw card runs your own form, conflict check and approvals.
AI deal coaching
One click on the Introw card opens the co-sell view with the deal coach, on the partner's own opportunity.
AI agents
The partner support agent answers and acts in the shared channel and in the partner's assistant, from the knowledge base you control.
Partner commissions and SPIFFs
Partners ask their assistant what their referred deals will earn, and check pending commission against their own books.
MDF management
The Introw agent in the shared channel submits any form on your portal, MDF requests included.
Run it from your AI assistant
What partners ask once they connect Claude, ChatGPT or another MCP assistant.
Built into HubSpot and Salesforce
Run another CRM? Connect it through the API or Zapier, or start without a CRM and add one later.
Introw for HubSpot
Introw reads and writes your own HubSpot objects and properties, custom objects included, so there is no second partner database. Partners register and co-sell on native deals, and your reps work with them from the Introw card on the record. Rated 4.9 on the HubSpot Marketplace.
Introw for Salesforce
Introw runs on Salesforce as the system of record, with two-way sync, custom-object mapping and field-level control. Partners are portal users, never Salesforce users, so no Experience Cloud build and no external seats. Your reps get partner context and actions in the Introw panel on the record. Listed on Salesforce AgentExchange.
Introw connects to the tools your team and partners already use
CRM
HubSpot and Salesforce, two-way on your own objects and fields.
Chat
Slack, Microsoft Teams and WhatsApp. Partners register deals, get updates and ask questions in the channel they already watch.
AI assistants
Claude, ChatGPT and any assistant that supports MCP, for your team and your partners, under the same permissions.
Payouts and billing
Introw Pay for partner payouts; Stripe and Chargebee feed commissions from billing data.
Data and account mapping
Crossbeam overlaps inside Introw, Power BI embedded with per-partner row-level security.
Agreements and automation
DocuSign for agreements as an onboarding step, Zapier and a versioned REST API for the rest.
Built for every role on your partner revenue team
Channel Partner Manager
CRO
RevOps
Partner Marketing Manager
What Introw customers say
"Partner activity jumped from 20% to 70%. It molds to how we work, and that shows up directly in engagement."
"We went from 10 partners to over 200 in a year. Introw gave us the structure to scale that fast without adding headcount."
"3,5x growth in partner activity, great partner experience, amazing support and flawless HubSpot integration."
Introw fits your program at every stage
The same platform runs a first program and a global channel, so you start where you are and never re-platform.
Launching a program
You are moving off spreadsheets, often as a team of one. You go live in weeks with no implementation project: deal registration, a branded portal, onboarding and content, configured by your team.
Scaling from tens to hundreds of partners
You run several motions at once. Segments, tiers, MDF, commissions and workflows run on one platform, and your team ships changes the same day without a consultant.
Enterprise and global channel
Thousands of partners across regions and teams. SAML and OIDC SSO, SCIM, role-based access with record scoping, multi-step approvals, multiple currencies and languages, and a white-label portal on your domain.
Pricing that stays predictable as you grow
The whole product at the scale of one partner, with no time limit and no credit card.
Invite as many of a partner's people as you like.
CRM-only roles that need partner context in HubSpot or Salesforce do not take a seat.
MCP for Claude, ChatGPT and your partners' assistants is not an add-on.
Your partner team configures forms, portals, tiers and workflows without code.
Meet your partners where they already work
Start on your own CRM for free, or book a demo to see Partner Connect with a partner on HubSpot or Salesforce.
Frequently asked questions
Partner Connect brings your partner program to the three places partner teams already work: their own AI assistant, their chat tools and their own HubSpot or Salesforce. Partners register deals, check status, get deal coaching and ask questions there, under the same rules your portal defines, and every action writes back to your CRM.
Yes, a short one-time setup on their side, with no setup call. Partners sign in at partners.introw.io, connect their AI assistant in about two minutes per person or connect their HubSpot or Salesforce once per company. The shared Slack or Teams channel needs no setup from them.
Yes. The Introw card and deal linking work on the partner's own Salesforce the same way they do on HubSpot. The partner connects their CRM once at partners.introw.io, adds the card, and then sees your side of the deal, registers or links it, and opens the co-sell view from their own opportunity.
Claude, ChatGPT, Gemini or any other assistant that supports MCP. Partners connect it themselves over Introw's MCP server, and the connection is included, not an add-on. Every answer and action is scoped to what you allow that partner.
No. Partners work from their own assistant, the shared channel or their own HubSpot or Salesforce, and never enter your CRM. The deals they register or link land on your CRM record, attributed to them, and your reps keep working those deals from HubSpot or Salesforce.
Your own HubSpot or Salesforce is the system of record, and Introw syncs with it both ways. On the partner's side, the Introw card shows your side of the deal and lets them register it or link it to yours. Every action they take lands on the deal in your CRM, attributed to them.
The partner portal is where partners spend most of their time and where you set the rules. Partner Connect takes the same program to the tools partners also use, so the portal is never the only way in. From the Introw card in their CRM, partners can still open the full portal, already signed in.
See AI-Native PRM in Action
Start on your own CRM for free, or book a demo to see Partner Connect with a partner on HubSpot or Salesforce.
