Partner announcements and campaigns
Partner news that turns into partner pipeline. Write a partner update once and publish it to the portal, email and every shared Slack and Teams channel of the partners you target. AI drafts it, and you see who opened and clicked.
Ringover's partner announcements get a 42% open rate, and partner activity went from 20% to 70%.
%25201.svg)
What are partner announcements and campaigns?
Partner announcements and campaigns are the updates and launches a vendor sends to its partners: product news, promotions, events and program changes. In Introw you write an announcement once, target the partner segments it is for, and publish it to the portal feed, email, Slack and Teams at the same time, then track who opened and clicked.
Partners cannot sell a launch they never heard about
An update only moves partner revenue when it reaches the right reps, on the channel they watch, and you can see that it landed.
Without Introw
With Introw
One publish, and every partner who should know, knows
Draft it, target it and publish it once. Then see who read it.
Company news, rewritten for partners. No blank page.
Partner marketing is often a part-time job. AI gives you a draft instead of a blank page, so updates go out on time, and news you already published on LinkedIn does not have to be written twice.
Your company LinkedIn page feeds a partner draft every week, images included, held for your review. Nothing is sent until you publish it.
Give a webinar or blog post link, or a prompt, and pick a preset such as webinar, product update or blog post.
Ask the AI assistant to shorten or rework the draft, and generate a thumbnail in your brand colours.
Your CRM decides who hears it. Nobody maintains a list.
An update that fits the partner gets read. You send each announcement only to the segments it is for, and partners who get fewer, relevant updates keep opening them.
Target dynamic segments built on HubSpot or Salesforce fields, such as tier, region and partner type.
The reach panel lists the partners and contacts it will go to before you publish.
Contacts who turned announcements off are left out of the count and the send.
It lands where partners already work, all at the same time.
Partners sell what they know about. One publish reaches their whole team on the channel they already watch, and your partner marketer sends it once instead of four times.
Portal feed, with an optional pop-up on the partner's next visit.
Email to every contact at the targeted partners.
Slack and Teams in each targeted partner's shared channels, as separate toggles.
Know which partners have the news, person by person.
You see which updates became action and which went unread. The partners who missed an important update get a follow-up from you, not silence.
Sent, opened and clicked for every contact, with engagement over time.
Send a nudge from the announcement.
Partners reply from their inbox, and the reply goes to the person you assigned.
Everything you need to run a partner program, in one place
An announcement is the moment partners hear about a launch. These are the parts of Introw that decide who hears it and what they do next.
Partner management
Target an announcement at a dynamic segment built on HubSpot or Salesforce fields, so a reseller and a referral partner never get the same message.
Notifications and deal updates
Announcements ride the same notification system and controls as deal updates. Connect Slack or Teams and one publish posts into each targeted partner's shared channels.
Partner content management
Put a campaign kit in the library, then announce it on launch day. Partners open the co-branded assets straight from the update.
Partner commissions and SPIFFs
Tie a campaign to its own commission plan and announce the incentive, so partners act when it pays off.
Partner support agent and AI approvals
AI drafts pull from your knowledge base, the same content your support agent answers from, so each announcement sounds like your program.
Partner workflow automation
A campaign is usually more than one message. A workflow sends emails to a segment with delays and conditions between steps, personalised with partner and CRM variables.
Run it from your AI assistant
Ask Claude, ChatGPT or another assistant connected to Introw over MCP.
Built into HubSpot and Salesforce
Run another CRM? Connect it through the API or Zapier, or start without a CRM and add one later.
Introw for HubSpot
Introw reads and writes your own HubSpot objects and properties, custom objects included, so there is no second partner database. Partners register and co-sell on native deals, and your reps work with them from the Introw card on the record. Rated 4.9 on the HubSpot Marketplace.
Introw for Salesforce
Introw runs on Salesforce as the system of record, with two-way sync, custom-object mapping and field-level control. Partners are portal users, never Salesforce users, so no Experience Cloud build and no external seats. Your reps get partner context and actions in the Introw panel on the record. Listed on Salesforce AgentExchange.
One program for every partner motion
Run every partner type side by side. Each gets its own experience, forms, goals and rules, on the same CRM records.
Referral partners
Refer in seconds from any channel, see deal progress, get paid referral rewards.
Resellers and VARs
Deal registration that protects margin, quotes on HubSpot, certification and tiers.
MSPs and MSSPs
Registration, certified engineers, renewals and recurring commission.
Distributors and two-tier
Credit for the reseller and the distributor on one deal, and scoped access to their network.
Co-sell and technology partners
The live CRM deal without a seat, account overlap, shared tasks and MDF.
Implementation partners and SIs
A clean handoff on the won deal, go-live tasks and certification.
Affiliates
Tracked links, live earnings, payouts without an invoice.
Introw connects to the tools your team and partners already use
CRM
HubSpot and Salesforce, two-way on your own objects and fields.
Chat
Slack, Microsoft Teams and WhatsApp. Partners register deals, get updates and ask questions in the channel they already watch.
AI assistants
Claude, ChatGPT and any assistant that supports MCP, for your team and your partners, under the same permissions.
Payouts and billing
Introw Pay for partner payouts; Stripe and Chargebee feed commissions from billing data.
Data and account mapping
Crossbeam overlaps inside Introw, Power BI embedded with per-partner row-level security.
Agreements and automation
DocuSign for agreements as an onboarding step, Zapier and a versioned REST API for the rest.
Built for every role on your partner revenue team
Channel Partner Manager
CRO
RevOps
Partner Marketing Manager
What Introw customers say
"Partner activity jumped from 20% to 70%. It molds to how we work, and that shows up directly in engagement."
"We went from 10 partners to over 200 in a year. Introw gave us the structure to scale that fast without adding headcount."
"3,5x growth in partner activity, great partner experience, amazing support and flawless HubSpot integration."
Introw fits your program at every stage
The same platform runs a first program and a global channel, so you start where you are and never re-platform.
Launching a program
You are moving off spreadsheets, often as a team of one. You go live in weeks with no implementation project: deal registration, a branded portal, onboarding and content, configured by your team.
Scaling from tens to hundreds of partners
You run several motions at once. Segments, tiers, MDF, commissions and workflows run on one platform, and your team ships changes the same day without a consultant.
Enterprise and global channel
Thousands of partners across regions and teams. SAML and OIDC SSO, SCIM, role-based access with record scoping, multi-step approvals, multiple currencies and languages, and a white-label portal on your domain.
Pricing that stays predictable as you grow
The whole product at the scale of one partner, with no time limit and no credit card.
Invite as many of a partner's people as you like.
CRM-only roles that need partner context in HubSpot or Salesforce do not take a seat.
MCP for Claude, ChatGPT and your partners' assistants is not an add-on.
Your partner team configures forms, portals, tiers and workflows without code.
Turn your next launch into partner pipeline
Start free on your own CRM, connect Slack or Teams, and publish your first announcement.
Frequently asked questions
Partner announcements are updates a vendor sends to its partners, such as product launches, promotions, events and program changes. In Introw you write one announcement, target the partner segments it is for, and publish it to the portal feed, email, Slack and Microsoft Teams at the same time, then see who opened and clicked it.
Yes. With Slack or Teams connected, one publish posts the announcement into each targeted partner's shared channels, alongside the portal feed and email. Slack and Teams are separate toggles, so a partner mapped to both gets it in both.
Yes. You pick a preset such as webinar, product update or blog post, give AI a URL or a prompt, and edit the draft. Once your company LinkedIn page is connected with Introw, you also get weekly drafts from its posts, rewritten for partners and held for your review before anything is published.
Open the published announcement. Introw shows who it was sent to, who opened it and who clicked, per contact. From there you send a nudge, and replies from the partner's inbox go to the owner you set.
For partner communication, usually not. Announcements broadcast to the segments you target across portal, email, Slack and Teams, and workflows send email sequences with delays and conditions. Keep your marketing platform for audiences that are not partner records, landing pages and lead capture.
There is no separate test send, and a delivered announcement cannot be unsent. Check the reach panel, which lists every partner and contact the targeting resolves to. To preview the real delivery, keep an internal test partner in a static segment of its own and publish to that segment first.
See AI-Native PRM in Action
Connect HubSpot or Salesforce on the free plan: the whole product at the scale of one partner, no time limit, no credit card.
