Partner relationship management (PRM) software
Grow your partner program without growing your partner team. Partner relationship management software built into HubSpot and Salesforce. Recruit, onboard, activate, co-sell, review and reward every partner on one CRM record, with workflows and AI running the long tail.
Tensis grew partner-sourced revenue 400% and went live in under 2 weeks.
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What is partner relationship management (PRM) software?
Partner relationship management (PRM) software, also called partner management software, runs a partner program from first application to paid commission: recruiting, onboarding, tiers, deal registration, enablement, reporting and rewards. In Introw, every partner is a record in HubSpot or Salesforce. Each stage reads from the data your revenue team already trusts.
A program run by hand only reaches the partners you have time for
Your top partners get your attention. The rest get a quarterly email, and that is where the channel revenue leaks.
Without Introw
With Introw
Every partner gets a next step, without a partner manager behind each one
One partner record carries every stage of the lifecycle. Each stage has a part that runs without a person.
New partners start with one clear step, and the portal opens as they earn it.
Partners dropped into a full portal do nothing. Introw gives every new partner an ordered journey, agreements included, and opens portal tabs, assets and abilities as they qualify, so your team stops walking each partner through setup by hand.
Journeys from onboarding, activation and certification templates, with progress per partner: to do, in progress, done.
Agreements signed in DocuSign or another signing tool, as an onboarding step.
Tabs and assets open up through segments, such as a certificate earned.
Moving up a tier changes what a partner earns.
A tier only motivates when a partner can see the rung above and what it brings. Introw publishes what each tier requires and gives, and the tier then sets commission rates, quote discounts, MDF budgets and what partners see.
Requirements as text, a checklist or a goal tied to live CRM progress.
Each partner's tier syncs to a CRM property, assigned one by one or in bulk.
A workflow can move a partner up when the trigger you choose fires, such as a certificate issuing.
Your program rules run for every partner, every time.
Most programs already know their rules. The work is applying them to every partner, and that is where partner managers lose their week. Workflows enforce those rules on a no-code canvas, triggered by what partners do and what changes in your CRM.
Triggers: a task, journey, course, certificate, segment or CRM field change.
Actions: update fields, switch the portal experience, enrol in a journey, issue a certificate, book a commission, send an email or a Slack or Teams nudge.
Rehearse against one real partner before you switch it on.
Every partner lands in the program that fits them.
Segments decide who sees what across the product, so a new referral partner and a Gold reseller each get the program that fits them. Build them once on live CRM data and every new partner falls into the right place.
Dynamic segments update themselves from live CRM data; static segments are hand-picked.
One segment targets portal tabs, announcements, courses, content, goal targets and deal coaches.
Applications, deal registrations, MDF requests and onboarding steps are all forms, mapped to CRM fields.
Every partner knows who owns them, and nothing breaks when that changes.
A program where nobody knows who owns what loses partners. Assign each partner a lead partner manager, a co-owner or a technical contact, and when an owner changes, contacts, emails and approvals follow on their own.
The portal shows each partner their points of contact, kept current as assignments change.
Form approvals route to the partner's manager rather than a hard-coded name.
Team roles can map to a CRM property, and team members can be limited to the partners they manage.
Everything you need to run a partner program, in one place
Partner management sets who a partner is and where they stand. Every other part of Introw reads from it, from the first registered deal to the last payout.
Deal registration and channel conflict
Partners register from any channel, and every claim is checked against your pipeline before approval.
Partner training and certification
Courses auto-enrol a whole segment and can be a step in the onboarding journey.
AI deal coaching
Scope a deal coach to a segment, so each motion's partners get stage guidance written for how they sell.
Partner announcements and campaigns
Segments built on live CRM fields decide who receives each announcement. A partner who starts matching a dynamic segment gets the next message without anyone updating a send list.
Partner commissions and SPIFFs
Commission plans pay a different rate per tier or segment, so moving up pays visibly more.
Partner goal tracking
Make a goal a tier requirement, and partners see live progress toward the next tier. Segments give each region or motion its own goal target.
Run partner management from your AI assistant
Your team can run the program from Claude, ChatGPT or any assistant that supports MCP, with the same permissions as in Introw.
Built into HubSpot and Salesforce
Run another CRM? Connect it through the API or Zapier, or start without a CRM and add one later.
Introw for HubSpot
Introw reads and writes your own HubSpot objects and properties, custom objects included, so there is no second partner database. Partners register and co-sell on native deals, and your reps work with them from the Introw card on the record. Rated 4.9 on the HubSpot Marketplace.
Introw for Salesforce
Introw runs on Salesforce as the system of record, with two-way sync, custom-object mapping and field-level control. Partners are portal users, never Salesforce users, so no Experience Cloud build and no external seats. Your reps get partner context and actions in the Introw panel on the record. Listed on Salesforce AgentExchange.
One program for every partner motion
Run every partner type side by side. Each gets its own experience, forms, goals and rules, on the same CRM records.
Referral partners
Refer in seconds from any channel, see deal progress, get paid referral rewards.
Resellers and VARs
Deal registration that protects margin, quotes on HubSpot, certification and tiers.
MSPs and MSSPs
Registration, certified engineers, renewals and recurring commission.
Distributors and two-tier
Credit for the reseller and the distributor on one deal, and scoped access to their network.
Co-sell and technology partners
The live CRM deal without a seat, account overlap, shared tasks and MDF.
Implementation partners and SIs
A clean handoff on the won deal, go-live tasks and certification.
Affiliates
Tracked links, live earnings, payouts without an invoice.
Why teams choose Introw
Most teams are choosing between four options: keep it manual, lean on a general AI assistant, buy a legacy PRM, or run Introw. Here is how they compare where it matters.
Introw connects to the tools your team and partners already use
CRM
HubSpot and Salesforce, two-way on your own objects and fields.
Chat
Slack, Microsoft Teams and WhatsApp. Partners register deals, get updates and ask questions in the channel they already watch.
AI assistants
Claude, ChatGPT and any assistant that supports MCP, for your team and your partners, under the same permissions.
Payouts and billing
Introw Pay for partner payouts; Stripe and Chargebee feed commissions from billing data.
Data and account mapping
Crossbeam overlaps inside Introw, Power BI embedded with per-partner row-level security.
Agreements and automation
DocuSign for agreements as an onboarding step, Zapier and a versioned REST API for the rest.
Built for every role on your partner revenue team
Channel Partner Manager
CRO
RevOps
Partner Marketing Manager
What Introw customers say
"Partner activity jumped from 20% to 70%. It molds to how we work, and that shows up directly in engagement."
"We went from 10 partners to over 200 in a year. Introw gave us the structure to scale that fast without adding headcount."
"3,5x growth in partner activity, great partner experience, amazing support and flawless HubSpot integration."
Introw fits your program at every stage
The same platform runs a first program and a global channel, so you start where you are and never re-platform.
Launching a program
You are moving off spreadsheets, often as a team of one. You go live in weeks with no implementation project: deal registration, a branded portal, onboarding and content, configured by your team.
Scaling from tens to hundreds of partners
You run several motions at once. Segments, tiers, MDF, commissions and workflows run on one platform, and your team ships changes the same day without a consultant.
Enterprise and global channel
Thousands of partners across regions and teams. SAML and OIDC SSO, SCIM, role-based access with record scoping, multi-step approvals, multiple currencies and languages, and a white-label portal on your domain.
Pricing that stays predictable as you grow
The whole product at the scale of one partner, with no time limit and no credit card.
Invite as many of a partner's people as you like.
CRM-only roles that need partner context in HubSpot or Salesforce do not take a seat.
MCP for Claude, ChatGPT and your partners' assistants is not an add-on.
Your partner team configures forms, portals, tiers and workflows without code.
See Introw on your own CRM
Bring your HubSpot or Salesforce, and we will show you your partners, deals and attribution live in Introw in one call. Live in weeks, owned by your team.
Frequently asked questions
Partner relationship management (PRM) software runs the partner lifecycle: recruiting, onboarding, tiers, deal registration, enablement, reporting and payouts. Introw is PRM software built into HubSpot and Salesforce. Every partner is a CRM record, and every partner action writes back to it instead of living in a separate partner database.
A CRM tracks your customers and your own sales team. A PRM runs the partners who sell with you: their onboarding, tiers, deal registrations, content, goals and commissions. Introw runs on top of HubSpot or Salesforce, not beside it, so partner data stays in the CRM and partner revenue reports next to direct revenue.
Both. Introw is PRM software built into HubSpot and Salesforce, and its branded, no-code partner portal is where most partners work with you. The portal is never the only way in: partners also register deals, get answers and follow progress from Slack, Teams, email, their own CRM or their AI assistant, under the same rules.
No. Partners work from a branded portal, Slack, Teams, email or their own AI assistant, and never log into your CRM. They see only the records and fields you open to them, and what they submit or edit writes back to HubSpot or Salesforce under your rules.
Weeks, because setup is configuration rather than a custom build. You connect your CRM, partners are detected from your existing records, and your partner team configures journeys, tiers, forms and the portal without code. Tensis went live in under 2 weeks and grew partner-sourced revenue 400%.
Yes. Referral, reseller, distributor, co-sell, implementation and affiliate partners each get their own portal experience, forms, goals and rules, all on the same CRM records. Segments decide which partners and which contacts see what, so one program serves every motion without separate tools.
Applications create the partner and send the invite. Journeys hand out next steps, segments update from CRM data and conflict checks run on every registration, and commission lines book from closed deals. Workflows cover the rest: a finished course can issue a certificate, add a one-off commission and update the tier.
See AI-Native PRM in Action
Connect HubSpot or Salesforce on the free plan: the whole product at the scale of one partner, no time limit, no credit card.
