Partner referral, incentive and payout software
Pay every partner for what they bring, from one invoice. Partners refer leads from wherever they work, affiliates share tracked links, and every reward is calculated from your HubSpot, Salesforce or billing data. Introw Pay then pays every partner from one invoice, in their own currency.
Payflip grew partner-channel revenue 200%.
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What is partner referral, incentive and payout software?
Partner referral, incentive and payout software tracks what partners bring you and pays them for it: referral leads, affiliate conversions, commissions, SPIFFs and co-marketing funds. In Introw, every reward is calculated from the CRM or billing record that earned it. Partners see their earnings in the portal, and Introw Pay settles each payout run from one invoice.
Incentives on a spreadsheet stop moving partners
A reward only changes behaviour when partners trust the maths and get paid on time.
Without Introw
With Introw
Every way partners earn, on one CRM and one invoice
One chain, from the partner's intro to money in their account.
Referral partners who keep sending intros.
A referral partner has one question: will my intro be honoured. Introw answers it with attribution at the source and updates they do not have to ask for, so referrers keep sending leads and every referral lands in your CRM as pipeline.
Refer from a link, an embedded form, an email, Slack, Teams or an AI assistant.
Conflict screening runs before the referral is credited.
A referral reward or revenue share is calculated on the closed deal.
Every affiliate sale tracked, credited and paid.
Affiliate is referral at scale, and at scale fraud and manual payouts eat the margin. Every partner gets a tracked link, every conversion is attributed and screened, and rewards pay through the same commission engine as the rest of the program.
One signed link per partner, with conversions from a snippet, the API or HubSpot forms.
Self-referral, disposable-email and duplicate checks before anything pays.
Partners see their clicks, conversions and earnings in the portal.
Rev share, rebates and rewards add up without a spreadsheet.
Partners push harder when they trust the maths. Define how partners earn once, and Introw calculates every line from the records finance already trusts. Tier-based rates mean moving up in the program pays visibly more.
Revenue shares, rebates, one-time bonuses and recurring rewards, with rates per tier or segment.
Revenue outside the CRM, such as a distributor's sell-through report, comes in as a file.
A workflow can book a one-off reward, such as a certification bonus.
One invoice pays every partner.
Paying hundreds of partners by hand is a finance project every cycle. You pay one consolidated invoice, and Introw Pay pays every partner in their own currency, without them sending you an invoice.
Each partner verifies once: identity, business and bank account.
Paid in their own currency, with a statement per payout.
Nothing to connect: the Stripe billing integration only reads invoices and pays nobody.
See the return on every MDF dollar.
Co-marketing money is only worth what you can prove it returned. Introw runs the full MDF lifecycle as forms with approvals, and tracks ROI from the leads and deals each funded project brings into your CRM.
Funds with a budget and period, allocated to partners by segment.
Proposal, approval, claim, ROI and invoice, each stage switched on or off.
AI review clears routine requests above a certainty threshold you set.
Everything you need to run a partner program, in one place
Incentives pay for what happens elsewhere in the program. Here is where the money is earned.
Deal registration and co-selling
Commission plans pay partners for the deals they register.
Partner management
Commission rates can target a tier, so moving up pays visibly more, and MDF funds can be allocated to a tier segment.
AI agents
Partners share a lead in one sentence in a shared Slack or Teams channel, and it runs the same conflict check and attribution as a portal referral.
Partner enablement
One workflow on course completed issues the certificate, books a one-off commission line and updates the partner's tier.
Partner portal
Partners see forecasted, expected, upcoming and paid earnings, statements and MDF requests in their portal.
Partner performance
Earned commission rolls into partner analytics, and MDF ROI feeds your reports and dashboards.
Run incentives from your AI assistant
Your team asks about commissions and referrals from Claude, ChatGPT or any assistant that supports MCP, with the same permissions as in Introw.
Built into HubSpot and Salesforce
Run another CRM? Connect it through the API or Zapier, or start without a CRM and add one later.
Introw for HubSpot
Introw reads and writes your own HubSpot objects and properties, custom objects included, so there is no second partner database. Partners register and co-sell on native deals, and your reps work with them from the Introw card on the record. Rated 4.9 on the HubSpot Marketplace.
Introw for Salesforce
Introw runs on Salesforce as the system of record, with two-way sync, custom-object mapping and field-level control. Partners are portal users, never Salesforce users, so no Experience Cloud build and no external seats. Your reps get partner context and actions in the Introw panel on the record. Listed on Salesforce AgentExchange.
One program for every partner motion
Run every partner type side by side. Each gets its own experience, forms, goals and rules, on the same CRM records.
Referral partners
Refer in seconds from any channel, see deal progress, get paid referral rewards.
Resellers and VARs
Deal registration that protects margin, quotes on HubSpot, certification and tiers.
MSPs and MSSPs
Registration, certified engineers, renewals and recurring commission.
Distributors and two-tier
Credit for the reseller and the distributor on one deal, and scoped access to their network.
Co-sell and technology partners
The live CRM deal without a seat, account overlap, shared tasks and MDF.
Implementation partners and SIs
A clean handoff on the won deal, go-live tasks and certification.
Affiliates
Tracked links, live earnings, payouts without an invoice.
Why teams choose Introw
Most teams are choosing between four options: keep it manual, lean on a general AI assistant, buy a legacy PRM, or run Introw. Here is how they compare where it matters.
Introw connects to the tools your team and partners already use
CRM
HubSpot and Salesforce, two-way on your own objects and fields.
Chat
Slack, Microsoft Teams and WhatsApp. Partners register deals, get updates and ask questions in the channel they already watch.
AI assistants
Claude, ChatGPT and any assistant that supports MCP, for your team and your partners, under the same permissions.
Payouts and billing
Introw Pay for partner payouts; Stripe and Chargebee feed commissions from billing data.
Data and account mapping
Crossbeam overlaps inside Introw, Power BI embedded with per-partner row-level security.
Agreements and automation
DocuSign for agreements as an onboarding step, Zapier and a versioned REST API for the rest.
Built for every role on your partner revenue team
Channel Partner Manager
CRO
RevOps
Partner Marketing Manager
What Introw customers say
"Partner activity jumped from 20% to 70%. It molds to how we work, and that shows up directly in engagement."
"We went from 10 partners to over 200 in a year. Introw gave us the structure to scale that fast without adding headcount."
"3,5x growth in partner activity, great partner experience, amazing support and flawless HubSpot integration."
Introw fits your program at every stage
The same platform runs a first program and a global channel, so you start where you are and never re-platform.
Launching a program
You are moving off spreadsheets, often as a team of one. You go live in weeks with no implementation project: deal registration, a branded portal, onboarding and content, configured by your team.
Scaling from tens to hundreds of partners
You run several motions at once. Segments, tiers, MDF, commissions and workflows run on one platform, and your team ships changes the same day without a consultant.
Enterprise and global channel
Thousands of partners across regions and teams. SAML and OIDC SSO, SCIM, role-based access with record scoping, multi-step approvals, multiple currencies and languages, and a white-label portal on your domain.
Pricing that stays predictable as you grow
The whole product at the scale of one partner, with no time limit and no credit card.
Invite as many of a partner's people as you like.
CRM-only roles that need partner context in HubSpot or Salesforce do not take a seat.
MCP for Claude, ChatGPT and your partners' assistants is not an add-on.
Your partner team configures forms, portals, tiers and workflows without code.
See Introw on your own CRM
Bring your HubSpot or Salesforce, and we will show you your partners, deals and attribution live in Introw in one call. Live in weeks, owned by your team.
More on running a partner program
Frequently asked questions
It tracks what partners bring and pays them for it. Introw covers referral leads, affiliate links, commissions, SPIFFs and MDF on your HubSpot or Salesforce data. Rewards calculate from the CRM or billing record that earned them, and Introw Pay pays every partner from one invoice.
Through Introw Pay. Commission lines group into a payout batch with one payout per partner. You review it, choose Pay now and pay one consolidated invoice by bank transfer, and Introw Pay verifies each partner and pays them in their own currency.
No. Introw Pay is Introw's own payment product, so neither you nor your partners need a Stripe account. The Stripe billing integration is separate: it only reads your invoices so commission plans can calculate on real revenue, and it moves no money.
Yes. Commission plans cover revenue shares, rebates, one-time bonuses and recurring rewards, and a new plan goes live from a template. A workflow or the API can book a one-off reward, for example when a partner finishes onboarding, and it joins the next payout batch like any other line.
Clicks are attributed with signed tracking, so a conversion can only credit the partner whose link drove it. Self-referrals, disposable email addresses and duplicate signups are blocked before anything pays, and new-customer gating rewards only new business.
Yes. Introw runs MDF end to end: funds allocated by segment, proposals, approvals, claims with proof of spend, ROI and invoices. Each stage is a form with its own approval, and AI can clear routine requests above a certainty threshold you set.
Yes. Commission plans calculate from your CRM or from billing records through the Stripe or Chargebee integration. Revenue that never reaches either system, such as a distributor's sell-through report or a marketplace statement, comes in as a file upload and earns on the same rules.
See AI-Native PRM in Action
Connect HubSpot or Salesforce on the free plan: the whole product at the scale of one partner, no time limit, no credit card.
