Partner training and certification (LMS)
Turn signed partners into certified sellers. Build partner courses with AI, enrol the right partners automatically, test what they learned and issue certificates. Every enrolment, score and certificate writes back to HubSpot or Salesforce.
Zenity's 10+ partner courses drew 75+ partner enrollments.
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What is a partner training and certification LMS?
A partner LMS, or partner training and certification (LMS) software, is a learning management system for training channel partners and certifying that they can sell or deliver your product. In Introw, courses, enrolments, quizzes and certificates live inside your PRM, and every enrolment and certificate is written to HubSpot or Salesforce, so partner readiness reports next to pipeline.
An untrained partner guesses at your pitch in front of your customer
Training only changes deals when it is quick to build, reaches the right partners on its own and proves who is ready.
Without Introw
With Introw
Partners who know your pitch before they sell it
From a new course to a certified partner, with every step in your CRM.
Your first course from a prompt or a deck. No instructional designer.
Your enablement team builds and updates courses without engineering or an agency, so training keeps pace with the product. Training you already own comes with you.
Generate a full first draft with Introw AI from a short prompt or an uploaded deck.
Import SCORM packages and Articulate Rise courses, or have Claude publish a SCORM course from chat.
Auto-enrol a segment with a due date, so new resellers land in the sales course the moment they qualify.
Partners learn in the portal they already use for deals.
A course only helps when partners finish it. Lessons with text, video and embeds run inside the partner portal, and a course-aware AI tutor answers questions without giving away quiz answers.
Modules and sections with text, images, video, embeds and quiz questions.
Learners who fall behind their due date get a reminder.
Partners practise the pitch before your customers hear it.
Completion is not the same as understanding. A wrong answer gets coaching toward the right one, open answers in the partner's own words are scored by AI, and nobody on your team marks by hand.
Multiple choice, open-ended and file upload questions.
AI grades open answers against the course material; uploads go to a person.
A minimum passing score gates the certificate.
A credential partners show their customers, and one you can trust.
Certification issues itself when a partner passes, and expires on schedule as your product changes. Partners share it on LinkedIn, which puts your brand in their network.
Issued automatically on completion and a pass, in bulk to a segment, or by hand.
A validity period makes partners re-certify as your product changes.
Every certificate has a shareable, verifiable page and a Share on LinkedIn button.
See who is ready to sell, right next to their pipeline.
Training data sits on CRM records, next to the deals. RevOps reports partner training in the same dashboards as partner revenue.
Every enrolment is written to HubSpot or Salesforce as a Course Enrollment record, with progress and dates.
Certificates sync to the partner account and contact, where they can gate tiers or co-selling.
Certified partners get more of the program, and the reward books itself.
Training pays off when it changes what partners get. A segment on earned certificates opens up the price lists and portal pages meant for certified sellers, and a workflow books the reward.
Build a segment on "Earned certificate" to show certified partners more of the portal.
Course completed: issue the certificate, give a one-off commission and update the partner's tier property, in one workflow.
Everything you need to run a partner program, in one place
A certificate is proof a partner is ready. These are the parts of Introw that turn that proof into access, rewards and revenue.
Partner tiering
Make a certification a tier requirement, so partners see what they still need for the next tier.
Partner workflow automation
A workflow that starts on "course completed" issues the certificate, books a one-off commission and updates the tier property in one run.
Partner onboarding
Make a course a step in an onboarding journey, or start from the certification journey template, so training is part of a new partner's first weeks.
Partner content management
One segment decides both which courses a partner is enrolled in and which assets they see. Restrict the price list to certified partners and it appears once they pass.
Partner goal tracking
A certification goal counts certified people from your certification data, with targets per tier, per partner or per segment.
One experience per partner type
Add a language to the portal and courses and certificates are translated for partners in other markets, so they learn in the language they sell in.
Run it from your AI assistant
Ask Claude, ChatGPT or another assistant connected to Introw over MCP.
Built into HubSpot and Salesforce
Run another CRM? Connect it through the API or Zapier, or start without a CRM and add one later.
Introw for HubSpot
Introw reads and writes your own HubSpot objects and properties, custom objects included, so there is no second partner database. Partners register and co-sell on native deals, and your reps work with them from the Introw card on the record. Rated 4.9 on the HubSpot Marketplace.
Introw for Salesforce
Introw runs on Salesforce as the system of record, with two-way sync, custom-object mapping and field-level control. Partners are portal users, never Salesforce users, so no Experience Cloud build and no external seats. Your reps get partner context and actions in the Introw panel on the record. Listed on Salesforce AgentExchange.
One program for every partner motion
Run every partner type side by side. Each gets its own experience, forms, goals and rules, on the same CRM records.
Referral partners
Refer in seconds from any channel, see deal progress, get paid referral rewards.
Resellers and VARs
Deal registration that protects margin, quotes on HubSpot, certification and tiers.
MSPs and MSSPs
Registration, certified engineers, renewals and recurring commission.
Distributors and two-tier
Credit for the reseller and the distributor on one deal, and scoped access to their network.
Co-sell and technology partners
The live CRM deal without a seat, account overlap, shared tasks and MDF.
Implementation partners and SIs
A clean handoff on the won deal, go-live tasks and certification.
Affiliates
Tracked links, live earnings, payouts without an invoice.
Built for every role on your partner revenue team
Channel Partner Manager
CRO
RevOps
Partner Marketing Manager
What Introw customers say
"Partner activity jumped from 20% to 70%. It molds to how we work, and that shows up directly in engagement."
"We went from 10 partners to over 200 in a year. Introw gave us the structure to scale that fast without adding headcount."
"3,5x growth in partner activity, great partner experience, amazing support and flawless HubSpot integration."
Introw fits your program at every stage
The same platform runs a first program and a global channel, so you start where you are and never re-platform.
Launching a program
You are moving off spreadsheets, often as a team of one. You go live in weeks with no implementation project: deal registration, a branded portal, onboarding and content, configured by your team.
Scaling from tens to hundreds of partners
You run several motions at once. Segments, tiers, MDF, commissions and workflows run on one platform, and your team ships changes the same day without a consultant.
Enterprise and global channel
Thousands of partners across regions and teams. SAML and OIDC SSO, SCIM, role-based access with record scoping, multi-step approvals, multiple currencies and languages, and a white-label portal on your domain.
Pricing that stays predictable as you grow
The whole product at the scale of one partner, with no time limit and no credit card.
Invite as many of a partner's people as you like.
CRM-only roles that need partner context in HubSpot or Salesforce do not take a seat.
MCP for Claude, ChatGPT and your partners' assistants is not an add-on.
Your partner team configures forms, portals, tiers and workflows without code.
Partners who know your pitch before they sell it
Start free on your own CRM and generate your first partner course with AI.
Frequently asked questions
A partner LMS trains channel partners and certifies that they can sell or deliver your product. Introw includes partner training and certification inside the PRM: courses, auto-enrolment, AI-graded quizzes and branded certificates, with every enrolment and certificate written to HubSpot or Salesforce.
Yes. Import training you already own as a SCORM package, Articulate Rise courses included, then refine it in the course editor. You can also start from a blank course, or have AI generate a complete first draft from a short prompt or an uploaded deck.
You link a course to a partner segment. Every partner who matches the segment's rules is enrolled the moment they qualify, so new resellers land in the sales course and technical partners in the certification course. Add a due date relative to enrolment or on a fixed date, and learners who fall behind get a reminder.
Yes. Each certificate carries a validity period, so credentials expire on schedule and partners re-certify as your product changes. Certificates are issued automatically when a learner completes the course and passes its quiz, in bulk to a segment, or by hand, and each has a shareable, verifiable page.
Yes. Every enrolment is written to your CRM as a Course Enrollment record with progress, dates and module counts, and certificate issuance syncs to the partner record. RevOps reports partner training in the same dashboards as pipeline, and certification can gate tiers or co-selling through your own rules.
Yes, through a workflow. A workflow that starts on course completed can issue the certificate, give a one-off commission and update the partner's tier property in one run. Workflows can also start on certificate issued.
See AI-Native PRM in Action
Connect HubSpot or Salesforce on the free plan: the whole product at the scale of one partner, no time limit, no credit card.
