Partner enablement
Partners who sell with your current content and know your pitch. One governed library for every partner asset, co-branded copies partners generate themselves, and courses with certificates that sync to your CRM. Partner training runs inside Introw, with no separate LMS to stand up.
Quatt grew from 10 to more than 200 installer partners in a year.
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What is a partner enablement platform?
A partner enablement platform gives partners what they need to sell and deliver your product: current content, co-branded material, training and certification. In Introw, the content library, courses and certificates live in the partner portal and target partners by segment. Progress writes back to HubSpot or Salesforce, so readiness reports next to pipeline.
Partners who guess at your pitch lose deals you never see
Enablement works when the content is current, the training is quick to build and you can prove who is ready.
Without Introw
With Introw
From the asset you upload to a certified partner you can report on
Store it once, target it by segment, train on it and certify who passed.
Replace a file once and every partner has the new version.
Partners sell with whatever is easiest to find, and an out-of-date deck costs you deals. Introw keeps one governed library and puts it in each partner's portal, filtered to what they may see.
Visibility per asset: public, portal-only, restricted to segments, or owned by one partner.
Replace a file and every hub, portal tab and share link shows the new version.
PowerPoint, Word and Excel files open in the browser, with no download.
Partners get the answer inside the document, with the source named.
Content you add once also answers partner questions. The knowledge base indexes your library, so the support agent and the deal coach answer from your own decks and documents.
The partner support agent answers in the portal, from your library.
Deal coaches surface the right asset at each stage of a partner deal.
Partners market for you, and every lead lands in your CRM.
Partners get a fully co-branded version of your material when they open it, with no design request in between. Campaign kits then let partners market for you in their own tools, and every lead they drive is attributed in your CRM.
Publish one template, and each partner opens their own co-branded copy.
Campaign kits with messaging, email templates and collateral that partners launch in Mailchimp or HubSpot.
Affiliate links and form submissions tie each campaign lead back to the partner.
Your first course from a prompt or a deck. No separate LMS.
An untrained partner guesses at your pitch and your ideal customer, and that shows up as weaker deals. Introw builds the training, assigns it and proves who passed, starting from an AI draft.
Build by hand, generate a first draft with AI from a prompt or a deck, or import SCORM and Articulate Rise training.
Quizzes with multiple choice, open-ended and upload questions; AI grades the open answers.
Auto-enrol a segment, set due dates and remind learners who fall behind.
Certificates partners show their customers, and you can trust.
A certificate is the one part of your program a partner shows their own customers. Introw makes it verifiable and time-bound, so it stays a real signal of skill.
Issued automatically when a learner completes a course and passes its quiz, in bulk to a segment, or by hand.
A validity period, so partners re-certify as your product changes.
A shareable, verifiable page and a Share on LinkedIn post.
See who is ready to sell, next to the pipeline they source.
Because Introw runs on your CRM, training data sits next to pipeline, not in a separate LMS export. Your revenue team can report certified partners against the pipeline they source.
Course enrolments and certificates appear on HubSpot and Salesforce records.
In one workflow, a finished course issues a certificate, adds a one-off commission and updates the tier.
Everything you need to run a partner program, in one place
Enablement pays off when trained partners get more and sell more. These are the parts of Introw that connect content and training to the rest of the program.
One experience per partner type
Asset hubs and courses sit in a stage of each partner experience, and co-branded assets carry your portal branding next to the partner's.
Partner announcements and campaigns
An announcement tells the partners a new campaign kit is for that it is live, on the portal, email, Slack and Teams.
AI deal coaching
The deal coach recommends the asset that fits each deal's stage, from your own library.
Partner tiering
Make a certification a tier requirement. Partners see what they still need for the next tier.
Partner workflow automation
A workflow triggers on a course finished or a certificate earned. In one run it issues the certificate, adds a one-off commission and updates the tier property.
Partner onboarding
Make a course a step in an onboarding journey, so training is part of a new partner's first weeks, next to agreements and tasks.
Run it from your AI assistant
Ask Introw AI, or Claude and ChatGPT connected over MCP, and it answers or acts on your own content and courses.
Built into HubSpot and Salesforce
Run another CRM? Connect it through the API or Zapier, or start without a CRM and add one later.
Introw for HubSpot
Introw reads and writes your own HubSpot objects and properties, custom objects included, so there is no second partner database. Partners register and co-sell on native deals, and your reps work with them from the Introw card on the record. Rated 4.9 on the HubSpot Marketplace.
Introw for Salesforce
Introw runs on Salesforce as the system of record, with two-way sync, custom-object mapping and field-level control. Partners are portal users, never Salesforce users, so no Experience Cloud build and no external seats. Your reps get partner context and actions in the Introw panel on the record. Listed on Salesforce AgentExchange.
One program for every partner motion
Run every partner type side by side. Each gets its own experience, forms, goals and rules, on the same CRM records.
Referral partners
Refer in seconds from any channel, see deal progress, get paid referral rewards.
Resellers and VARs
Deal registration that protects margin, quotes on HubSpot, certification and tiers.
MSPs and MSSPs
Registration, certified engineers, renewals and recurring commission.
Distributors and two-tier
Credit for the reseller and the distributor on one deal, and scoped access to their network.
Co-sell and technology partners
The live CRM deal without a seat, account overlap, shared tasks and MDF.
Implementation partners and SIs
A clean handoff on the won deal, go-live tasks and certification.
Affiliates
Tracked links, live earnings, payouts without an invoice.
Why teams choose Introw
Most teams are choosing between four options: keep it manual, lean on a general AI assistant, buy a legacy PRM, or run Introw. Here is how they compare where it matters.
Introw connects to the tools your team and partners already use
CRM
HubSpot and Salesforce, two-way on your own objects and fields.
Chat
Slack, Microsoft Teams and WhatsApp. Partners register deals, get updates and ask questions in the channel they already watch.
AI assistants
Claude, ChatGPT and any assistant that supports MCP, for your team and your partners, under the same permissions.
Payouts and billing
Introw Pay for partner payouts; Stripe and Chargebee feed commissions from billing data.
Data and account mapping
Crossbeam overlaps inside Introw, Power BI embedded with per-partner row-level security.
Agreements and automation
DocuSign for agreements as an onboarding step, Zapier and a versioned REST API for the rest.
Built for every role on your partner revenue team
Channel Partner Manager
CRO
RevOps
Partner Marketing Manager
What Introw customers say
"Partner activity jumped from 20% to 70%. It molds to how we work, and that shows up directly in engagement."
"We went from 10 partners to over 200 in a year. Introw gave us the structure to scale that fast without adding headcount."
"3,5x growth in partner activity, great partner experience, amazing support and flawless HubSpot integration."
Introw fits your program at every stage
The same platform runs a first program and a global channel, so you start where you are and never re-platform.
Launching a program
You are moving off spreadsheets, often as a team of one. You go live in weeks with no implementation project: deal registration, a branded portal, onboarding and content, configured by your team.
Scaling from tens to hundreds of partners
You run several motions at once. Segments, tiers, MDF, commissions and workflows run on one platform, and your team ships changes the same day without a consultant.
Enterprise and global channel
Thousands of partners across regions and teams. SAML and OIDC SSO, SCIM, role-based access with record scoping, multi-step approvals, multiple currencies and languages, and a white-label portal on your domain.
Pricing that stays predictable as you grow
The whole product at the scale of one partner, with no time limit and no credit card.
Invite as many of a partner's people as you like.
CRM-only roles that need partner context in HubSpot or Salesforce do not take a seat.
MCP for Claude, ChatGPT and your partners' assistants is not an add-on.
Your partner team configures forms, portals, tiers and workflows without code.
Publish your first course and asset hub on your own CRM
Connect HubSpot or Salesforce on the free plan: the whole product at the scale of one partner, no time limit, no credit card.
More on running a partner program
Frequently asked questions
A partner enablement platform gives partners the content, training and certification they need to sell and deliver your product. Introw is a partner enablement platform on HubSpot or Salesforce. It puts a governed content library, co-branded assets, courses and certificates in the partner portal, and writes progress back to the CRM.
Yes. Courses and training are built into Introw, so there is no separate LMS to stand up. You author courses by hand, generate them with AI or import existing SCORM and Articulate Rise training, add AI-graded quizzes and an AI tutor, and issue certificates that sync to HubSpot or Salesforce.
Yes. Upload a SCORM package, including Articulate Rise exports, to create a course, or replace the package on an existing course. Mix imported courses with courses you build by hand or generate with AI, and attach a certificate to any of them.
You publish one co-branded template in an asset hub. Each partner who opens it gets their own copy with their branding and details, with nothing prepared per partner. Partners can also pull the asset into their own AI assistant over MCP and export a co-branded PDF, DOCX or JPEG.
Yes. Visibility is set per asset: public, portal-only, restricted to named segments, or owned by a single partner. A pricing sheet can reach every partner while a signed agreement reaches exactly one, and asset hubs carry that visibility into the portal.
Certificates sync to the partner record in your CRM, and a certification can be a tier requirement. In one workflow, a finished course issues a certificate, adds a one-off commission and updates the partner's tier property, so nobody on your team does it by hand.
See AI-Native PRM in Action
Connect HubSpot or Salesforce on the free plan: the whole product at the scale of one partner, no time limit, no credit card.
