AI agents
Agents do the routine partner work. Your team keeps the judgment calls. Introw's agents answer partners, check what they submit, coach their deals and run your program in plain language. Every agent is grounded in your HubSpot or Salesforce data, acts within the asker's permissions and hands judgment calls to your team.
Quatt built an agentic partner program and grew from 10 to more than 200 installer partners in a year.
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What are AI agents for partner programs?
AI agents for partner programs take the mechanical work of running partners off your team: answering partner questions, reviewing registrations and claims, coaching deals and preparing reviews. In Introw, agents act on your CRM data within each user's permissions and escalate judgment calls to a person. They work in the portal, Slack, Teams, email and AI assistants.
Your partner team spends its week on work an agent could do
Questions, queues and lookups eat the hours your team should spend on the partners who need a person.
Without Introw
With Introw
Agents that act on your program, with people in the loop
Every agent follows the same path: ask, scope to the asker's permissions, ground in your CRM and content, act, and escalate what needs judgment.
Partners get the answer inside the document, not a link to it.
Partners ask the same questions over and over, and every one that waits on your team slows a deal. The support agent answers instantly, in the partner's language and at any hour, and names the source. Your partner managers get their day back for the conversations that need them.
Runs in the portal, Slack, Microsoft Teams, WhatsApp, email and partners' own AI assistants.
Answers from your websites, snippets and documents, plus the partner's tier, commissions and assets.
Off until you enable it, with a name, instructions and welcome message you set and test.
Well-documented submissions come back in seconds instead of days.
Approval speed tells a partner whether you want their business. AI reviews every submission against your rules the moment it lands, and your approvers see only the cases that need a decision, with the facts laid out.
Manual, AI assisted, or autonomous above a certainty threshold you set; the rest escalates to your approvers.
Works on deal registrations, shared leads, MDF requests, claims, ROI and invoices.
Write the rules in plain language, or let Introw draft them from the form.
The deals nobody coaches stop being the ones that stall.
You cannot put a partner manager on every deal. A deal coach sits on every matching partner deal with the stage guidance and assets your best rep would give, and partners get it when they ask.
One coach per motion, scoped by pipeline, deal, partner or segment.
AI drafts the first playbook when you create a coach.
Partners ask their assistant or the support agent "what should I do here?" and get the coach's answer.
No blank page between you and the next course or announcement.
Writing is often what stops a course or an announcement from shipping. AI drafts it from your own material, and your team reviews and approves, so partners get current training and news sooner.
Announcements from a webinar, product update or blog post, edited by asking the assistant.
Courses from a prompt or a file, with an AI tutor and AI grading for open answers.
Documents translated into partners' languages.
A QBR that took an afternoon comes back as one answer.
Your team runs the program in plain language instead of clicking through screens. The answer comes from live CRM data, and that time goes back into strategy and into the partners who need a person.
Prep a QBR with pipeline, goals, activity, commissions and open tasks.
List partners who have gone quiet, or who are closest to the next tier.
Update a record, create a task or add a comment, also from Claude or ChatGPT over MCP.
The AI a security reviewer can sign off, with your team on every judgment call.
Your partner program gets agents without a months-long exception process. AI does the first read, and each person you name approves in order.
Agents read only what the person asking may already see, on every channel.
A fixed toolset per agent, and model calls only to providers that keep no prompts and do not train on them.
SOC 2 Type 2, ISO/IEC 27001:2022 and GDPR, with data hosted on AWS in Europe.
Everything you need to run a partner program, in one place
Agents are only useful where they touch real program work. These are the parts of Introw they run inside.
Deal registration and co-selling
AI approvals validate each registration before it syncs to your CRM, with channel conflict screening alongside.
MDF management
The same AI reviewer checks MDF requests and claims against your proof-of-spend rules.
Partner training and certification
AI drafts courses from a prompt or a deck, grades open answers and tutors learners inside the course.
Partner content management
The knowledge base indexes your content library, so the support agent and the deal coach answer from your own decks.
Partner announcements and campaigns
AI drafts announcements from your content and knowledge base. You review them and publish once to the portal, email, Slack and Teams.
Partner Connect
The support agent answers and acts in the partner's shared Slack or Microsoft Teams channel, on WhatsApp and in the partner's own AI assistant.
Run it from your AI assistant
Ask Introw AI, or Claude and ChatGPT connected over MCP, and it answers or acts on your own program data.
Built into HubSpot and Salesforce
Run another CRM? Connect it through the API or Zapier, or start without a CRM and add one later.
Introw for HubSpot
Introw reads and writes your own HubSpot objects and properties, custom objects included, so there is no second partner database. Partners register and co-sell on native deals, and your reps work with them from the Introw card on the record. Rated 4.9 on the HubSpot Marketplace.
Introw for Salesforce
Introw runs on Salesforce as the system of record, with two-way sync, custom-object mapping and field-level control. Partners are portal users, never Salesforce users, so no Experience Cloud build and no external seats. Your reps get partner context and actions in the Introw panel on the record. Listed on Salesforce AgentExchange.
One program for every partner motion
Run every partner type side by side. Each gets its own experience, forms, goals and rules, on the same CRM records.
Referral partners
Refer in seconds from any channel, see deal progress, get paid referral rewards.
Resellers and VARs
Deal registration that protects margin, quotes on HubSpot, certification and tiers.
MSPs and MSSPs
Registration, certified engineers, renewals and recurring commission.
Distributors and two-tier
Credit for the reseller and the distributor on one deal, and scoped access to their network.
Co-sell and technology partners
The live CRM deal without a seat, account overlap, shared tasks and MDF.
Implementation partners and SIs
A clean handoff on the won deal, go-live tasks and certification.
Affiliates
Tracked links, live earnings, payouts without an invoice.
Why teams choose Introw
Most teams are choosing between four options: keep it manual, lean on a general AI assistant, buy a legacy PRM, or run Introw. Here is how they compare where it matters.
Introw connects to the tools your team and partners already use
CRM
HubSpot and Salesforce, two-way on your own objects and fields.
Chat
Slack, Microsoft Teams and WhatsApp. Partners register deals, get updates and ask questions in the channel they already watch.
AI assistants
Claude, ChatGPT and any assistant that supports MCP, for your team and your partners, under the same permissions.
Payouts and billing
Introw Pay for partner payouts; Stripe and Chargebee feed commissions from billing data.
Data and account mapping
Crossbeam overlaps inside Introw, Power BI embedded with per-partner row-level security.
Agreements and automation
DocuSign for agreements as an onboarding step, Zapier and a versioned REST API for the rest.
Built for every role on your partner revenue team
Channel Partner Manager
CRO
RevOps
Partner Marketing Manager
What Introw customers say
"Partner activity jumped from 20% to 70%. It molds to how we work, and that shows up directly in engagement."
"We went from 10 partners to over 200 in a year. Introw gave us the structure to scale that fast without adding headcount."
"3,5x growth in partner activity, great partner experience, amazing support and flawless HubSpot integration."
Introw fits your program at every stage
The same platform runs a first program and a global channel, so you start where you are and never re-platform.
Launching a program
You are moving off spreadsheets, often as a team of one. You go live in weeks with no implementation project: deal registration, a branded portal, onboarding and content, configured by your team.
Scaling from tens to hundreds of partners
You run several motions at once. Segments, tiers, MDF, commissions and workflows run on one platform, and your team ships changes the same day without a consultant.
Enterprise and global channel
Thousands of partners across regions and teams. SAML and OIDC SSO, SCIM, role-based access with record scoping, multi-step approvals, multiple currencies and languages, and a white-label portal on your domain.
Pricing that stays predictable as you grow
The whole product at the scale of one partner, with no time limit and no credit card.
Invite as many of a partner's people as you like.
CRM-only roles that need partner context in HubSpot or Salesforce do not take a seat.
MCP for Claude, ChatGPT and your partners' assistants is not an add-on.
Your partner team configures forms, portals, tiers and workflows without code.
See Introw on your own CRM
Bring your HubSpot or Salesforce, and we will show you your partners, deals and attribution live in Introw in one call. Live in weeks, owned by your team.
Frequently asked questions
AI agents for partner programs do the routine work of running partners: answering questions, reviewing submissions, coaching deals and preparing reviews. Introw's agents act on your HubSpot or Salesforce data within each user's permissions and escalate judgment calls to your team. They work in the portal, Slack, Teams, email and AI assistants.
Yes, as far as you allow. On each form you choose manual review, AI assisted review with a recommendation, or autonomous review above a certainty threshold you set. Anything below the threshold goes to your approvers, with the AI's reasoning shown, and channel conflict screening runs alongside.
No. Introw builds and trains no model of its own and runs no fine-tuning on your data. Every model call goes through one gateway, only to providers that delete prompts and responses on completion and do not train on them. Your data is stored on AWS in Europe.
Yes. Through Partner Connect, a partner connects Claude, ChatGPT, Gemini or any MCP client to your program. They can register a deal, check tier progress or ask about a commission, and every action runs within that partner's permissions and writes back to your CRM.
No. Every answer and action runs with the permissions of the person asking, resolved from their signed-in session rather than from the conversation. A partner's question is answered from their own records and the content you published to them, on every channel the agent works in.
Yes. The partner support agent does nothing until you enable it, and the agents that help your team are switched on per feature. A program can run with none of them on, and where they are on, instructions set each agent's tone, scope and the point where it hands over to a person.
No. The MCP connections for your team and for your partners, through Claude, ChatGPT or any assistant that supports MCP, are included. The only MCP add-on extends the partner support agent's knowledge base with your own MCP server. See plans at introw.io/pricing.
See AI-Native PRM in Action
Connect HubSpot or Salesforce on the free plan: the whole product at the scale of one partner, no time limit, no credit card.
