Partner tiering software
Show partners what the next tier takes, and what it pays. Build tier programs without code on HubSpot or Salesforce, publish what each tier requires and brings, and keep every partner's tier in sync with your CRM. The tier then sets commission rates, quote discounts, MDF budgets and what each partner sees.
WeGive uses Introw's partner tiering to reward its best-performing partners.
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What is partner tiering software?
Partner tiering software turns a tier policy into a program partners can climb. It holds the levels, such as Silver and Gold, what each requires, what each brings, and which tier every partner is on. In Introw, partner tiers sync to your HubSpot or Salesforce record, and the tier sets commissions, discounts, MDF and portal access.
A tier nobody can climb is just a label
Partners push for the next tier only when they can see what it takes and what it changes for them.
Without Introw
With Introw
A tier program partners actually climb
One ladder per program, from the tier a partner starts in to the rewards at the top.
Each tier gets a bar that means something for how the partner sells
A tier program gives each partner motion its own ladder, so resellers and referral partners are measured on what matters for them. Partner ops builds and changes it without code, so a new tier or requirement does not wait for a consultant.
Separate programs side by side, each with as many tiers as it needs; a partner holds one tier per program.
Goal requirements carry a target per tier: enter one number for Gold and every Gold partner has it.
A name, colour and downloadable badge per tier, for the partner's website or email signature.
Partners see how far they are from the next tier, so they push this quarter
A tier only motivates when partners can see the next step and what is on it. Goal requirements track live progress from your CRM, and partners stop asking their partner manager how to move up.
Requirements and benefits as plain text, checklist items or goals.
Goal items track progress against a target, such as closed revenue or certified people.
Partners see their tier and what the next one asks for in their portal.
Reward the partners who deliver, the moment they deliver
A workflow moves a partner up when the event you choose happens, such as a certificate issuing, and can book a bonus in the same run. Nobody waits for the next quarterly review to be recognised.
The update partner properties action sets the tier, and the change syncs to your CRM.
The same workflow can book a one-off commission, which still goes through your approval and payout run.
Meeting a goal requirement does not promote a partner on its own: promote through a workflow or in bulk after a review.
The tier move announces itself, in their inbox and their Slack channel
Recognition is part of the reward. When the tier changes, a workflow on "partner updated" emails the partner's contacts and posts in their channel, so every promotion lands the same way.
Trigger on the tier property, for example partner tier is Gold.
Email all contacts of the partner and post in the partner's Slack or Teams channel.
Sales sees the tier on the CRM record, without asking
The tier lives on the CRM record, so sales, RevOps and partner teams act on the same status. A tier review becomes one bulk edit instead of an afternoon of record updates.
The tier maps to a HubSpot or Salesforce property and syncs both ways.
Set one partner's tier on their record, or bulk edit a whole selection.
Report and filter on the tier like any other CRM field.
Everything you need to run a partner program, in one place
Moving up should pay, or partners stop climbing. The tier is the setting the rest of Introw reads, so one promotion changes what a partner earns, quotes, spends and sees.
Partner goal tracking
Make a goal a tier requirement, and partners see their live progress toward the next tier from your CRM data. Reaching the goal does not promote them on its own; a workflow or a bulk tier change does.
Partner training and certification
Make certification a tier requirement with a goal that counts certificates earned. A workflow on "certificate issued" moves the partner up the moment they certify, and the new tier syncs to your CRM.
Partner commissions and SPIFFs
A commission plan pays a rate per tier, so moving up pays visibly more on every deal. Plans that calculate on Stripe or Chargebee invoices still pay their rate per tier.
CPQ for partner quotes
On HubSpot, set a discount per tier on each product, so Gold partners quote a better price than Silver. The tier discount applies on the quote automatically.
MDF management
Allocate a marketing fund to a segment of your Gold partners, so they get a co-marketing budget Silver partners do not see. Partners see their allocation and remaining balance in the portal.
Partner portal and content
A dynamic segment on tier decides which tabs, assets and courses partners see. Restrict an asset to a segment built on tier, so your Gold sales kit reaches Gold partners only.
Run it from your AI assistant
Ask Claude, ChatGPT or another assistant connected to Introw over MCP.
Built into HubSpot and Salesforce
Run another CRM? Connect it through the API or Zapier, or start without a CRM and add one later.
Introw for HubSpot
Introw reads and writes your own HubSpot objects and properties, custom objects included, so there is no second partner database. Partners register and co-sell on native deals, and your reps work with them from the Introw card on the record. Rated 4.9 on the HubSpot Marketplace.
Introw for Salesforce
Introw runs on Salesforce as the system of record, with two-way sync, custom-object mapping and field-level control. Partners are portal users, never Salesforce users, so no Experience Cloud build and no external seats. Your reps get partner context and actions in the Introw panel on the record. Listed on Salesforce AgentExchange.
Built for every role on your partner revenue team
Channel Partner Manager
CRO
RevOps
Partner Marketing Manager
What Introw customers say
"Partner activity jumped from 20% to 70%. It molds to how we work, and that shows up directly in engagement."
"We went from 10 partners to over 200 in a year. Introw gave us the structure to scale that fast without adding headcount."
"3,5x growth in partner activity, great partner experience, amazing support and flawless HubSpot integration."
Introw fits your program at every stage
The same platform runs a first program and a global channel, so you start where you are and never re-platform.
Launching a program
You are moving off spreadsheets, often as a team of one. You go live in weeks with no implementation project: deal registration, a branded portal, onboarding and content, configured by your team.
Scaling from tens to hundreds of partners
You run several motions at once. Segments, tiers, MDF, commissions and workflows run on one platform, and your team ships changes the same day without a consultant.
Enterprise and global channel
Thousands of partners across regions and teams. SAML and OIDC SSO, SCIM, role-based access with record scoping, multi-step approvals, multiple currencies and languages, and a white-label portal on your domain.
Pricing that stays predictable as you grow
The whole product at the scale of one partner, with no time limit and no credit card.
Invite as many of a partner's people as you like.
CRM-only roles that need partner context in HubSpot or Salesforce do not take a seat.
MCP for Claude, ChatGPT and your partners' assistants is not an add-on.
Your partner team configures forms, portals, tiers and workflows without code.
See Introw on your own CRM
Bring your HubSpot or Salesforce, and we will show you your partners, deals and attribution live in Introw in one call. Live in weeks, owned by your team.
Frequently asked questions
Partner tiering software runs your tier program: the levels, what each requires, what each brings, and which tier every partner holds. In Introw you build tiers without code, publish requirements and benefits in the partner portal, track goal progress toward the next tier, and sync each partner's tier to HubSpot or Salesforce.
Yes. Each tier's requirements and benefits are visible in the partner portal as text, checklist items or goals. Goal items show live progress against the target from your CRM data, so a partner knows exactly how far they are from the next tier without asking their partner manager.
Yes. You map the tier to a CRM property, and it syncs both ways: a tier assigned in Introw is written to the CRM, and a tier set in the CRM flows into Introw. Sales and RevOps can report and filter on partner tiers like any other CRM field.
Yes. You can build several tier programs side by side, for example one for resellers and one for referral partners, each with its own tiers, requirements and benefits. A partner holds exactly one tier per program, and commission rates, discounts and portal content can follow each program's tiers.
Yes, through a workflow. A workflow can update the partner's tier when something happens, such as a course completed or a certificate issued, and the change syncs to your CRM. Reaching a goal on its own does not change the tier, so you can also promote partners in bulk after a review.
A commission plan can pay a different rate per tier, so moving up pays visibly more. On HubSpot, tier discounts set the price resellers see when they build a quote in CPQ. Segments by tier also decide which content, portal tabs and funds a partner can access.
Yes. Each marketing fund is allocated by segment, and a dynamic segment can filter on partner tier, so your Gold partners can get a fund your Silver partners never see. You choose a fixed amount per partner or one shared pool, and partners see their allocation and remaining balance in the portal.
See AI-Native PRM in Action
Connect HubSpot or Salesforce on the free plan: the whole product at the scale of one partner, no time limit, no credit card.
