Partner engagement
Keep every partner selling between deals, without chasing them. Reach every partner contact, send each one what fits their motion, and let them act from the email, Slack or Teams message they already have open. Introw sends the updates on its own, so engagement does not depend on a partner marketing team.
Ringover took partner activity from 20% to 70%.
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What is a partner engagement platform?
A partner engagement platform keeps partners informed and acting between deals: announcements, automatic updates and nudges, delivered where partners already work. In Introw, messages go out to the portal, email, Slack and Teams, targeted by segment from your HubSpot or Salesforce data. Replies land back on the CRM record.
Signed partners go quiet when nobody tells them what is happening
Most programs lose partners at three steps before anyone acts: reach, relevance and the effort it takes to reply.
Without Introw
With Introw
The right update to the right partner, on the channel they watch
Reach every contact, send only what fits, and let partners act from the message itself.
One publish, and every partner who should know, knows.
A launch, a promotion or a program change only moves partner revenue if partners hear about it. Publish once and the update reaches the portal feed, email, and every shared Slack and Teams channel of the partners you target.
AI drafts an announcement from a webinar, a product update or a blog post.
Weekly drafts from your company LinkedIn page, reviewed before you publish.
Categories such as Product or Events, each with its own feed in the portal.
Know who read it, and follow up only with who missed it.
You see who opened and clicked each announcement, so the follow-up goes to the partners who need it instead of the whole list.
Sent, opened and clicked per contact, with engagement over time.
Send a nudge from the announcement.
Partners hear about their deals, and answer from their inbox.
Partners work first on the deals they hear about. Introw watches your CRM and the portal and tells the right people when something changes, and a reply to the email lands on the deal as a comment.
A new partner deal, a stage change, a deal gone quiet, an approved registration, a task due, a course finished, a payout ready.
Referral partners hear as your team moves the deal they brought.
Every notification can be switched on or off, sent on the channels you choose and scoped to the partners it applies to.
Partners register, ask and reply in the channel they already watch.
Partners live in chat and their inbox, so that is where the program meets them. A partner can register a deal, ask a question or answer an update without opening the portal, and the rules you set there apply in every channel.
One shared Slack or Teams channel per partner, with the Introw agent in it.
Partners register a deal or ask a question in one message.
The AI deal coach checks in on live deals in Slack with the next best step.
Every win and every task due gets its follow-up. Nobody has to remember.
Some messages only your program needs. Workflows send them on the triggers you pick, the same way for every partner, so no partner slips because someone was on holiday.
Post a message in the partner's shared channel when a deal closes.
Remind a partner three days before a task is due, and tell the partner manager if it slips.
Re-engage partners who have gone quiet, by email, Slack or Teams.
Everything you need to run a partner program, in one place
Engagement is what keeps signed partners bringing deals. These are the parts of Introw that decide who hears what, and what they do next.
Partner management
Segments built on live CRM fields decide who receives each announcement and email notification. A reseller and a referral partner never get the same message.
Partner announcements and campaigns
Announcements ride the same notification system and controls, so one publish reaches the portal, email and every shared chat channel.
Deal registration and channel conflict
An approved registration, a stage change or a deal gone quiet sends the partner a notification. Their email reply lands on the deal as a comment.
AI deal coaching
Deal notifications carry the coach's next step for that deal, with a message ready to send. A partner learns what to do, not only that the deal went quiet.
Partner workflow automation
Workflows send the nudges only your program needs, on triggers such as a task assigned, a course finished or a partner entering a segment, and can post into Slack or Teams.
Partner content management
An announcement tells partners a new campaign kit is live, and they open it straight from the update.
Run it from your AI assistant
Ask Introw AI, or Claude and ChatGPT connected over MCP, and it answers from your own program data.
Built into HubSpot and Salesforce
Run another CRM? Connect it through the API or Zapier, or start without a CRM and add one later.
Introw for HubSpot
Introw reads and writes your own HubSpot objects and properties, custom objects included, so there is no second partner database. Partners register and co-sell on native deals, and your reps work with them from the Introw card on the record. Rated 4.9 on the HubSpot Marketplace.
Introw for Salesforce
Introw runs on Salesforce as the system of record, with two-way sync, custom-object mapping and field-level control. Partners are portal users, never Salesforce users, so no Experience Cloud build and no external seats. Your reps get partner context and actions in the Introw panel on the record. Listed on Salesforce AgentExchange.
One program for every partner motion
Run every partner type side by side. Each gets its own experience, forms, goals and rules, on the same CRM records.
Referral partners
Refer in seconds from any channel, see deal progress, get paid referral rewards.
Resellers and VARs
Deal registration that protects margin, quotes on HubSpot, certification and tiers.
MSPs and MSSPs
Registration, certified engineers, renewals and recurring commission.
Distributors and two-tier
Credit for the reseller and the distributor on one deal, and scoped access to their network.
Co-sell and technology partners
The live CRM deal without a seat, account overlap, shared tasks and MDF.
Implementation partners and SIs
A clean handoff on the won deal, go-live tasks and certification.
Affiliates
Tracked links, live earnings, payouts without an invoice.
Why teams choose Introw
Most teams are choosing between four options: keep it manual, lean on a general AI assistant, buy a legacy PRM, or run Introw. Here is how they compare where it matters.
Introw connects to the tools your team and partners already use
CRM
HubSpot and Salesforce, two-way on your own objects and fields.
Chat
Slack, Microsoft Teams and WhatsApp. Partners register deals, get updates and ask questions in the channel they already watch.
AI assistants
Claude, ChatGPT and any assistant that supports MCP, for your team and your partners, under the same permissions.
Payouts and billing
Introw Pay for partner payouts; Stripe and Chargebee feed commissions from billing data.
Data and account mapping
Crossbeam overlaps inside Introw, Power BI embedded with per-partner row-level security.
Agreements and automation
DocuSign for agreements as an onboarding step, Zapier and a versioned REST API for the rest.
Built for every role on your partner revenue team
Channel Partner Manager
CRO
RevOps
Partner Marketing Manager
What Introw customers say
"Partner activity jumped from 20% to 70%. It molds to how we work, and that shows up directly in engagement."
"We went from 10 partners to over 200 in a year. Introw gave us the structure to scale that fast without adding headcount."
"3,5x growth in partner activity, great partner experience, amazing support and flawless HubSpot integration."
Introw fits your program at every stage
The same platform runs a first program and a global channel, so you start where you are and never re-platform.
Launching a program
You are moving off spreadsheets, often as a team of one. You go live in weeks with no implementation project: deal registration, a branded portal, onboarding and content, configured by your team.
Scaling from tens to hundreds of partners
You run several motions at once. Segments, tiers, MDF, commissions and workflows run on one platform, and your team ships changes the same day without a consultant.
Enterprise and global channel
Thousands of partners across regions and teams. SAML and OIDC SSO, SCIM, role-based access with record scoping, multi-step approvals, multiple currencies and languages, and a white-label portal on your domain.
Pricing that stays predictable as you grow
The whole product at the scale of one partner, with no time limit and no credit card.
Invite as many of a partner's people as you like.
CRM-only roles that need partner context in HubSpot or Salesforce do not take a seat.
MCP for Claude, ChatGPT and your partners' assistants is not an add-on.
Your partner team configures forms, portals, tiers and workflows without code.
See Introw on your own CRM
Bring your HubSpot or Salesforce, and we will show you your partners, deals and attribution live in Introw in one call. Live in weeks, owned by your team.
Frequently asked questions
A partner engagement platform keeps partners informed and acting between deals. Introw sends announcements, automatic notifications and deal updates to the portal, email, Slack and Teams, targeted by segment from your CRM. Partners act from the message itself, and email replies land on the right CRM record as a comment.
Partner contacts arrive from HubSpot or Salesforce. Access follows a CRM field, a switch on the partner record or a trusted email domain. Partners sign in with a one-time code by email, Google, Microsoft or SSO, with no password to reset, and they can invite their own colleagues.
Yes. Connect Slack or Microsoft Teams once, map a shared channel to each partner, and choose which events post there. Announcements publish to the portal, email, Slack and Teams in one go, and partners can register deals and ask the Introw agent questions in the same channel.
Target by segment. Announcements and email notifications go only to the segments they are for, so a reseller and a referral partner get different messages. Every notification can be switched on or off, sent on the channels you choose and scoped to the partners it applies to.
You approve them, and AI does most of the drafting. Introw drafts an announcement from a webinar, product update or blog post, and turns your company LinkedIn posts into partner drafts each week. You review, target the segments and publish once to every channel.
By removing the drop-off at each step. Contacts get access from your CRM without passwords, messages are targeted so partners keep reading them, and partners act from email, Slack or Teams without logging in. Ringover took partner activity from 20% to 70% with Introw.
Yes. When your team updates or wins a deal related to a referral partner in HubSpot or Salesforce, Introw notifies that partner by email and chat. You pick the deal events and properties to watch, so referrers stay informed without emailing your team for a status update.
See AI-Native PRM in Action
Connect HubSpot or Salesforce on the free plan: the whole product at the scale of one partner, no time limit, no credit card.
