Introw is now live on Salesforce AgentExchange. Here's why the next generation of partner programs on Salesforce is headless, and what that means for your team and your partners.
What is Salesforce AgentExchange (formerly AppExchange)?
AgentExchange is Salesforce's trusted marketplace for agents, apps and experts. It brings AppExchange, AgentExchange and Slack Marketplace together in one destination, so teams can find, try, buy and deploy proven agents, apps and solutions across Salesforce and Slack. If you know it as AppExchange, it's the same place. It is where Salesforce customers go first when they look for software that works with their CRM.
What you can do with Introw on top of Salesforce
Introw turns Salesforce into the home base of your partners and indirect sales channel. These are the features that matter most for channel managers and the Salesforce teams they sell with:
- Collaborate with partners on the record. The Introw card sits on Opportunity and Case pages. Your rep sees the linked partner, their tier and collaborators, comments, asks AI and shares the record without leaving Salesforce.
- Report partner revenue in standard Salesforce reports. Introw writes attribution back onto the record as a field, a lookup or an OpportunityPartner row with role and primary flag, so partner-sourced and partner-influenced pipeline shows up where your revenue team already looks.
- Use the partner model you already built. Partners can live on Account or on a custom Partner object, linked through a picklist, an Account lookup, the OpportunityPartner junction or a custom object. Nothing to migrate.
- Keep both sides in sync. Partners, contacts, opportunities and attribution sync both ways, with changes picked up about every 15 minutes. New accounts that match your partner filter become partners on their own.
- Register deals that land as clean Salesforce records. Partners register deals and share leads through forms you map field by field to opportunities, contacts and accounts, with approvals and conflict checks first.
- Coach deals with AI, right on the opportunity. Deal coaching gives stage guidance, objection handling and the right asset, scoped to the pipeline, partner and segment.
- Pay partners from Salesforce data. Introw calculates commissions and SPIFFs from your opportunity data, and Introw Pay settles payouts from one invoice.
- Track training on Account and Contact. Enrollments, progress and certificates write back as Salesforce records.
- Sync tiers, programs and managers back to the account. Your partner structure stays visible to everyone in Salesforce.
- No Salesforce license for partners, and no login needed. Introw is headless: your branded partner portal sets the partner experience and the rules, but partners don't have to log in to it. They register deals, pull assets and check commissions from Slack, Teams, email or their own AI assistant (Claude, ChatGPT, Gemini or a custom MCP), and every action lands back in Salesforce. No extra seats, no second login, and adoption that doesn't depend on a portal.
See it running on top of Salesforce:
Why Salesforce teams choose Introw
Built on top of Salesforce
Introw runs on top of Salesforce with two-way sync. Salesforce stays the single source of truth, and partners never need a Salesforce license.
Partners work where they already are
Slack, Teams, email, their own AI assistant (Claude, ChatGPT, Gemini or a custom MCP) and their own CRM, under the rules your portal sets. Adoption never depends on a login.
AI-native, not bolted on
Agents register, approve, coach, answer and pay across the whole partner lifecycle, with your team in control of every rule.
Live in weeks, not months
Setup is configuration, not construction. Ringover activated Salesforce the same day, SafeBreach was up and running in hours, and Sentinel Photonics had its first partner in the portal 7 days after kickoff and 30+ active partners in its first month.
Low cost to run
No consultants, no developers and no second system to reconcile. Portal, payouts, MDF, training and agents sit in one platform.
Enterprise-grade
SOC 2 Type II and ISO 27001:2022 certified, role-based access every agent respects, and every action written to Salesforce. Details are in the trust center.
Who Introw on Salesforce is for
Introw is built for mid-market and enterprise companies on Salesforce that sell through an indirect sales channel: B2B SaaS and tech companies, manufacturers, hardware vendors and teams in cybersecurity, fintech, HR tech and IoT, with a partnerships or channel team that owns a number and already earns real revenue through partners. It supports every common channel model: resellers, referral partners, distributors, implementation partners, co-sell partners and affiliates.
It's built for the people who run the channel day to day: the VP of Channel or Head of Partnerships, channel managers and partner managers, partner ops, and the RevOps team that wants channel data clean in Salesforce. Channel managers stop chasing partners for updates, and channel leaders see indirect revenue next to direct revenue in the same Salesforce reports.
Introw vs a legacy PRM on Salesforce
Results from Introw customers on Salesforce
- Ringover took partner activity from 20% to 70%, with 25% of partners connecting daily and 200+ lead submissions. Read the case study
- SafeBreach replaced a heavy PRM with Introw to manage 200 partners on Salesforce. Read the case study
- Sedai went from zero partner activity to 67%, running its Solution Provider, MSP and Technology partner program on top of Salesforce. Read the case study
- Coder generated 50+ new opportunities in under 6 months, with 65% email open rates. Read the case study
- Sentinel Photonics got 30+ active partners in its first month. Read the case study
See all stories on the case studies page. Also on HubSpot? Introw is a HubSpot Certified App Partner too.
Run your partner program on top of Salesforce with Introw
Introw is the #1 AI-native PRM, and it now runs on top of Salesforce straight from AgentExchange. What teams get with Introw:
- +30% more partner pipeline
- +50% faster partner onboarding
- Under 2 weeks average time to go live
Start for free and connect your Salesforce account, or request a demo to see your partner program running on Salesforce. The setup guide lives in the docs: Connect Salesforce as your source of truth.
Still curious? Here are some quick answers to help clear things up
A headless PRM separates the partner program from a single portal. The portal sets the partner experience and the rules, while partners and partner managers work from the CRM, Slack, Teams, email and AI assistants, with the same rules enforced everywhere. Introw is a headless PRM that runs on top of Salesforce and HubSpot.
No. Partners access the Introw portal, Slack, Teams, email or their own AI assistant. Only your internal team works in Salesforce.
Yes. Introw gives you a partner portal, deal registration, commissions and partner training on top of Salesforce, without a Salesforce license per partner user and without building a portal yourself.
Introw writes attribution onto the opportunity as a field, a lookup or an OpportunityPartner row with role and primary flag. You report partner-sourced and partner-influenced pipeline in standard Salesforce reports.
Introw is freemium on AgentExchange, so you can start for free with 1 partner. To add more partners, see the plans on introw.com/pricing.
See AI-Native PRM in Action
Book a demo with one of our partner program experts, or explore Introw on your own time.
