Partner content management
Enable every partner with the right content. Keep every partner-facing asset in one governed library. Decide who sees each one, put it in the partner portal, co-brand it per partner and see what partners actually open.
Tensis grew partner-sourced revenue 400%, with 70+ assets shared through its portal.
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What is partner content management?
Partner content management is how a vendor stores, controls and distributes the sales and marketing material partners use. In Introw every asset lives in one library with visibility set per asset, from public to a single partner. The same library feeds the partner portal, co-branded copies and the AI agents, and every view is tracked.
An out-of-date deck in a partner's hands costs you the deal
Partners sell with whatever is easiest to find. Content only helps when it is current, meant for them and one click away.
Without Introw
With Introw
Partners always sell with your current content
Govern content once, surface it everywhere partners work, and measure what they use.
Partners get the right file, or the answer inside it.
Content that partners can find in seconds is content they use on live deals. Each partner browses hubs such as case studies, battlecards and collateral in their portal, or asks a question and gets the answer from inside your documents, with the source named.
Asset Hubs in the portal with a table or thumbnail layout, search and filters.
The partner support agent and the deal coach answer from your library, PowerPoint, Word and Excel files included.
Partners can also ask from Claude or ChatGPT over MCP.
Last year's prices, in front of the wrong partners. Catch it first.
A stale price list or a reseller-only document in the wrong portal is a risk you only notice when a partner sends it. See what has not been updated in months, and decide per asset exactly who may open it.
Save a view of every asset last modified more than six months ago.
Set each asset to public, portal-only, restricted to segments, or one partner.
Restrict to a dynamic segment from your CRM, such as certified partners or partners with a signed agreement.
Upload the new file once. Nobody re-sends anything.
A new price list should not mean a round of emails. Replace the file and every hub, portal tab and share link that points to it shows the new version, so partners cannot open the old one by accident.
The asset keeps its place, so hubs, portal tabs and share links you already sent update in place.
Every version is kept with who replaced it and when, and you can restore an earlier file.
Your price lists and decks follow in one click.
Partners in other markets read documents in their own language, instead of ignoring the ones they cannot. Generate the translations once and each language version sits next to the original.
Pick the languages and generate a translated copy of the document, formatting kept.
Each language is its own file, managed from the original asset.
Co-marketing for every partner, without a design queue.
You publish one template, and each partner opens their own co-branded version. Nothing is prepared per partner, and your design stays locked.
Their logo and details go in; the rest of your design stays locked.
Partners can pull an asset into their own AI assistant over MCP and export a co-branded PDF, DOCX or JPEG.
Double down on the content partners actually use.
Views are tracked per asset and per partner, in the library and in the portal. You see which decks partners open and which they ignore, so the next piece of content is one they need.
Views per asset, per person and per partner.
Group views by partner manager or region, once those fields are set up in your org.
Everything you need to run a partner program, in one place
Content only pays off when the right partner opens it at the right moment. These are the parts of Introw that put it there.
Partner tiering
Restrict an asset or folder to a segment, such as a tier. Gold partners see the pricing sheet or campaign kit that Silver partners do not.
Partner announcements and campaigns
Put a campaign kit in the library, then publish an announcement on launch day. Partners hear about it on the portal, email, Slack or Teams.
Affiliate management
Campaign assets carry affiliate links, so every click, lead and conversion a partner drives is attributed back to them in your CRM.
AI deal coaching
A deal coach surfaces the assets you choose at each stage of a partner deal, and the partner support agent answers from the same library.
Partner training and certification (LMS)
One segment decides both which assets a partner sees and which courses they are enrolled in, so certified sellers get the material meant for them.
Partner commissions and SPIFFs
Tie a through-channel campaign to its own commission plan, so the campaign kit and the reward reach partners together.
Run it from your AI assistant
Ask Claude, ChatGPT or another assistant connected to Introw over MCP.
Built into HubSpot and Salesforce
Run another CRM? Connect it through the API or Zapier, or start without a CRM and add one later.
Introw for HubSpot
Introw reads and writes your own HubSpot objects and properties, custom objects included, so there is no second partner database. Partners register and co-sell on native deals, and your reps work with them from the Introw card on the record. Rated 4.9 on the HubSpot Marketplace.
Introw for Salesforce
Introw runs on Salesforce as the system of record, with two-way sync, custom-object mapping and field-level control. Partners are portal users, never Salesforce users, so no Experience Cloud build and no external seats. Your reps get partner context and actions in the Introw panel on the record. Listed on Salesforce AgentExchange.
One program for every partner motion
Run every partner type side by side. Each gets its own experience, forms, goals and rules, on the same CRM records.
Referral partners
Refer in seconds from any channel, see deal progress, get paid referral rewards.
Resellers and VARs
Deal registration that protects margin, quotes on HubSpot, certification and tiers.
MSPs and MSSPs
Registration, certified engineers, renewals and recurring commission.
Distributors and two-tier
Credit for the reseller and the distributor on one deal, and scoped access to their network.
Co-sell and technology partners
The live CRM deal without a seat, account overlap, shared tasks and MDF.
Implementation partners and SIs
A clean handoff on the won deal, go-live tasks and certification.
Affiliates
Tracked links, live earnings, payouts without an invoice.
Built for every role on your partner revenue team
Channel Partner Manager
CRO
RevOps
Partner Marketing Manager
What Introw customers say
"Partner activity jumped from 20% to 70%. It molds to how we work, and that shows up directly in engagement."
"We went from 10 partners to over 200 in a year. Introw gave us the structure to scale that fast without adding headcount."
"3,5x growth in partner activity, great partner experience, amazing support and flawless HubSpot integration."
Introw fits your program at every stage
The same platform runs a first program and a global channel, so you start where you are and never re-platform.
Launching a program
You are moving off spreadsheets, often as a team of one. You go live in weeks with no implementation project: deal registration, a branded portal, onboarding and content, configured by your team.
Scaling from tens to hundreds of partners
You run several motions at once. Segments, tiers, MDF, commissions and workflows run on one platform, and your team ships changes the same day without a consultant.
Enterprise and global channel
Thousands of partners across regions and teams. SAML and OIDC SSO, SCIM, role-based access with record scoping, multi-step approvals, multiple currencies and languages, and a white-label portal on your domain.
Pricing that stays predictable as you grow
The whole product at the scale of one partner, with no time limit and no credit card.
Invite as many of a partner's people as you like.
CRM-only roles that need partner context in HubSpot or Salesforce do not take a seat.
MCP for Claude, ChatGPT and your partners' assistants is not an add-on.
Your partner team configures forms, portals, tiers and workflows without code.
Enable every partner with the right content
Start free on your own CRM, upload the assets you already have and publish your first Asset Hub.
Frequently asked questions
Partner content management is how a vendor stores, controls and shares the material partners sell with. In Introw every asset sits in one library with visibility set per asset, from public to a single partner. The same library feeds the partner portal, co-branded copies and the AI agents, and partner views are tracked per asset.
Yes. Each asset is public, portal-only, restricted to partner segments, or owned by one partner, which keeps a signed agreement private to that partner. Asset Hubs in the portal inherit those rules, so a pricing sheet can reach every reseller while a partner-specific document reaches exactly one company.
You publish one co-branded template in the library. When a partner opens it in their portal, Introw generates their own copy with their logo and details, while the rest of your design stays locked. Partners can also pull the asset into their AI assistant over MCP and export a PDF, DOCX or JPEG.
Yes. PowerPoint, Word and Excel files uploaded to the library open in the browser, so partners read them in their portal without downloading anything. The same files also feed Introw's agents, so the partner support agent and the deal coach answer from your decks and documents.
Introw tracks views per asset and per partner, both in the library and inside the Asset Hub in the portal. You see which decks and documents partners open, and which they ignore. You can also ask your AI assistant which assets partners viewed most this month.
Yes. You publish email templates, messaging and co-branded collateral as governed assets, and partners run the campaign in their own tools, such as Mailchimp or HubSpot. Affiliate links and form submissions attribute clicks and leads back to the partner in your CRM, and you can tie the campaign to its own commission plan.
See AI-Native PRM in Action
Connect HubSpot or Salesforce on the free plan: the whole product at the scale of one partner, no time limit, no credit card.
