How to grow revenue through distributors and dealers in HubSpot
Your distributors and dealers take your product where your own team can't: into new regions, onto customer sites for installation and service, and into whole networks of resellers. 41% of hardware revenue is partner-attached, which means a partner is included in the deal.
Yet for most manufacturers, that part of the pipeline is invisible. Deals sit in inboxes, order forms travel by email, and nobody can say which dealer closed what. So your dealers chase you for updates, and you chase them for information.
This whitepaper recaps the Introw x Lakhos webinar of October 29, 2026. Lakhos, a Montreal HubSpot partner for manufacturing and distribution companies, and Lü, a Quebec manufacturer of interactive playground areas for schools and senior living facilities, show how they brought the dealer channel into HubSpot.
What you'll learn
- Why the channel matters: local coverage, installation and service, and whole dealer networks you couldn't build alone.
- Where it breaks: the places dealer channels stall, and the fix for each one.
- Three ways to run distributors in HubSpot: forms and properties, custom objects, or an integrated PRM, and when each one fits.
- What it looks like inside HubSpot: real screens that follow one dealer deal from registration to the HubSpot record.
- The proof: how Lü changed marketing, sales and support for its resellers.
Lü's results
- +50% partner-touched deals
- 4x deal registrations in one quarter
- 95% of partners active
Prefer to watch?
See the full session, including Lü's live testimonial, in the webinar recording.
Still curious? Here are some quick answers to help clear things up
Manufacturers and B2B hardware companies that sell through distributors, dealers or resellers, and run on HubSpot or are moving to it. It's written for channel, partner and RevOps teams.
Not to get started. Forms and custom properties work to capture dealer deals. Custom objects, like a dedicated partner object, need HubSpot Enterprise. The whitepaper compares all three setups and when each one fits.
A typical Introw onboarding takes about three weeks. If you're also moving to HubSpot, like Lü did, the project runs in phases, starting with workshops to map your lead-to-cash process. Think weeks or months, not years.
95% of Lü's resellers are active on Introw. Dealers find their marketing material, register deals and follow support tickets in one place, and they can also register deals from tools they already use, like Claude or Slack.
Yes. The full recording of the October 29 webinar with Introw, Lakhos and Lü is available on the event page.
See AI-Native PRM in Action
Book a demo with one of our partner program experts, or explore Introw on your own time.
