Turn a Vendor Campaign Kit into a Cobranded Drip Campaign with a Claude Skill

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Here's a number worth knowing if you resell or implement someone else's software. Introw's skill library points out that removing the work of assembling vendor campaigns is the kind of friction removal that lifts through channel adoption past 60%, and a drip campaign is where that friction shows up first. Put another way, most partners don't skip vendor campaigns because the campaigns are bad. They skip them because launching one takes an afternoon they don't have.

You know the drill. Your vendor emails a shiny Q4 campaign kit. There's a brief, three emails, some LinkedIn posts and a one pager. It sits in your inbox for two weeks. Then someone on your team copies email one into Mailchimp, forgets the affiliate link, and the clicks never get credited to you.

What if your AI assistant did the assembly, and you just reviewed the result?

This guide covers what a good drip campaign looks like when it starts from a vendor kit, the Claude skill that builds one, the full SKILL.md you can copy, how to install and run it, and how you stay in control of what goes out.

What a drip campaign is, and why partners struggle to run them

A drip campaign is a set of pre written marketing emails that go out automatically on a schedule, or when a contact takes an action. Instead of one big blast, you send a short email sequence that moves prospective customers along a predetermined course: introduce the problem, show the proof, make the ask. That's the whole idea behind drip marketing. Small, relevant messages, spaced out, that nurture leads until they're ready to talk.

Drip marketing campaigns come in many forms:

• Welcome emails: a short series for new subscribers or new users, often tied to free trials.
• Onboarding emails: step by step help that turns a sign up into paying customers on a paid plan.
• Lead nurturing campaigns: educational content that keeps you top of mind through a long sales cycle.
• Re engagement emails: a nudge to re engage inactive subscribers who stopped opening.
• Abandoned shopping carts and first purchase follow ups: the ecommerce classic, often with a discount code or coupon code, triggered by user behavior and purchase history.

For B2B partners, the one that matters most is lead nurturing. An agency or reseller has a list of clients and potential customers who trust them. A vendor campaign gives that list a reason to hear from you, about a product you sell, with proof you didn't have to write. A well run drip email campaign is one of the cheapest ways to build customer relationships and fill your sales process with warm conversations.

How drip campaigns work in email drip marketing

Drip campaigns work because they match the buyer journey instead of interrupting it. Every drip email is an automated email with one job, triggered by time or by user actions like a download, a reply or user clicks on a landing page. Your email marketing software sends the next email only when the previous email has done its part. Compared with direct mail or paid media, email marketing is cheap to run, easy to measure through open and click through rate, and it keeps working while you sleep.

For a partner, that turns into a simple communication strategy. Use a pre written set of drip campaign emails to remind customers what you can do for them, build brand awareness next to a vendor they already trust, and turn one time buyers into loyal customers with stronger relationships across the whole customer journey. Most digital marketing teams pair this with social platforms, like the LinkedIn posts in the kit, so the same story shows up in more than one place.

So why don't more partners run them? Because the creation process lands on the partner. You have to read the brief, pick the emails, rewrite them so they sound like you, add your contact details and sign off, swap in your affiliate link, set the send delays, pick the segment and schedule it all in your email marketing software. Multiply that by every vendor you work with, and it never happens.

That's the gap through channel marketing is meant to close. Your vendor supplies the content, you supply the audience and the voice, and attribution flows back so you get credit. Introw's glossary on through channel marketing automation explains the model if you want the vendor's view of it.

What makes a successful drip campaign from a vendor kit

A generic email drip guide will tell you to segment, personalize and test. All true. When the content comes from a vendor kit, though, a few extra rules decide whether the campaign helps you or quietly costs you.

Here's what a successful drip campaign built from vendor assets has in common:

• Your voice, their claims: the emails should sound like you, with your services, your clients' situation and your sign off. The vendor's approved proof points, pricing and compliance language stay exactly as written.
• Attribution in every email: your affiliate link and the vendor's end user form appear in every call to action. One missing link means lost revenue, because clicks you drove get credited to nobody.
• One goal per sequence: pick one outcome, like a demo request or a webinar sign up, and point every email at it. Each of your separate emails earns the next.
• Sensible spacing: for most partner campaigns, three to five emails over two to four weeks works. Weekly emails feel natural, while monthly emails lose the thread from the previous email.
• The right audience: send to the segment that matches the kit's target audience, not your whole list. A security campaign goes to your security buyers.
• Permission first: only email contacts you're allowed to email, and honor opt outs and regional consent rules like GDPR and CAN SPAM.
• Cobranded collateral: the kit's one pager should carry your logo, so prospects see one consistent story from a partner they already know. Introw's glossary on cobranded content covers why that matters.

Here's how a drip campaign assembled by hand compares to one built with the skill:

The point isn't that automation tools replace your judgement. It's that the repetitive parts of building marketing campaigns stop eating your week, so you spend your time on the right message for the right clients.

The skill to use: Drip Campaign from Assets

Drip Campaign from Assets is a partner side skill from Introw's free Claude skill library. It connects to your vendor's portal through Introw Partner Connect, reads the campaign kit, and builds a cobranded, attributed drip sequence in your own email tool through that tool's MCP. It's built for partners who want to launch a vendor campaign in the marketing tool they already run, without rebuilding anything in a vendor portal.

It fires on prompts like "build a drip campaign from this kit", "turn this kit into emails", "set up a nurture sequence", "schedule this in Mailchimp" and "launch this campaign in HubSpot".

A few things need to be in place first. Your email tool needs an MCP or API that Claude can reach, your list or audience needs to exist in that tool, and your vendor should have your branding on file for the cobranded assets.

How the skill works, step by step

The skill follows five steps. You don't run them yourself, but knowing them helps you trust the draft that lands in your email tool.

Step 1: Pull the vendor campaign kit

Claude first finds the right vendor portal, because you might work with several. Then it searches that portal for the kit and returns the passages and links for the email templates, the narrative and the positioning.

One honest limitation: there's no tool that downloads files or fetches affiliate links for you. So Claude asks you to paste your affiliate link from the portal. That takes ten seconds and makes sure the link is really yours.

Step 2: Cobrand and insert attribution

The cobranded one pager comes from your vendor's portal. When you open the PDF there, you get your own copy with your name and logo already on it. The skill hands this part to the Co brand My Collateral skill to find it.

Then it inserts your partner attributed affiliate links and the vendor's form into every email. This is the step that gets you paid. The skill is told never to strip or replace attribution links, because that breaks the vendor's tracking and your credit.

Step 3: Build the sequence

Next, Claude maps the kit's email templates into a drip sequence: which email goes first, the send delay between each one, and which audience segment gets it. It adapts the tone to your voice, but keeps the vendor's approved claims and positioning intact. Personalized content, without rewriting facts you're not allowed to change.

Step 4: Schedule in your own tool

Through your email tool's MCP, Claude creates the emails, sets the schedule and assigns the target list or segment in Mailchimp, HubSpot or whatever you use. The campaign stays in draft or scheduled pending review. It does not send.

Step 5: Confirm and log

Finally, Claude summarizes the scheduled sequence so you can review and activate it. It also adds a task on the vendor portal logging that the campaign launched, so your vendor can see the activity against your name.

Get the skill: the full SKILL.md

Here's the complete skill file. Copy it as is, or adjust the steps and guardrails to fit how your team runs email campaigns.

---
name: partner-drip-campaign-from-assets
description: Use when a partner wants to turn a vendor's campaign kit into a scheduled drip campaign in their own email tool (Mailchimp, HubSpot, etc.), with co-branding and partner-attribution links applied automatically. Trigger phrases include "build a drip campaign", "schedule this in Mailchimp", "turn this kit into emails", "set up a nurture sequence", "launch this campaign in HubSpot", "automate this campaign".
---

# Drip Campaign from Assets (Partner)

**Audience**: Partner user, uses **Introw Partner Connect** MCP (+ the partner's own email-tool MCP: Mailchimp, HubSpot, etc.).
**Use case**: Through-Channel Marketing (TCMA), partner-side.

## When to use this skill

Use when a partner wants to launch a vendor campaign in the marketing tool they already run, turning a vendor campaign kit into a scheduled, co-branded, attributed drip sequence, without rebuilding anything in a vendor portal.

**Sample prompts that fire this skill:**
- "build a drip campaign from this kit"
- "schedule this in Mailchimp"
- "turn this kit into emails"
- "set up a nurture sequence for this vendor's campaign"
- "launch this campaign in HubSpot"
- "automate this campaign to my list"

## Why this matters
The partner already has the audience, the domain, and the sending tool. What they lack is the on-message content and the time to assemble it. Pulling a vendor's ready-made kit and assembling it into a scheduled drip in the partner's own tool means the partner launches in minutes, in their own voice, while the vendor still gets full attribution on every click and conversion. This is exactly the friction removal that lifts through-channel adoption past **60%**.

## Prerequisites
- The partner has an email / marketing tool with an MCP or API the assistant can reach (Mailchimp, HubSpot, etc.).
- The partner's audience / list exists in that tool.
- The partner's branding is captured with the vendor (for co-branded assets).

## Process

### Step 1: Pull the vendor campaign kit
- `Introw_Partner_Connect:partners`: identify the vendor portal.
- `find_relevant_content` for that `roomId`: it returns passages and links for the kit's email templates, narrative and positioning. There is no tool that downloads a file or fetches affiliate links, so ask the partner to paste their affiliate link from the portal.

### Step 2: Co-brand and insert attribution
- The co-branded PDF comes from the vendor's portal, where opening it gives the partner their own copy (hand off to `partner-cobrand-my-collateral` to find it).
- Insert the **partner-attributed affiliate links and form** into every email so all resulting clicks and conversions attribute back to the partner. Never strip or replace the attribution links; that breaks the vendor's tracking and the partner's credit.

### Step 3: Build the sequence
- Map the kit's email templates into a drip sequence: order, send delays, and audience segment.
- Adapt tone to the partner's voice while preserving the vendor's approved claims and positioning.

### Step 4: Schedule in the partner's own tool
- Create the campaign / sequence in the partner's email tool via its MCP (Mailchimp, HubSpot, etc.): create the emails, set the schedule, and assign the target list/segment.
- Leave the campaign in **draft / scheduled-pending-review** state, and do not auto-send.

### Step 5: Confirm and log
- Summarize the scheduled sequence for the partner to review and activate.
- `Introw_Partner_Connect:add_task` on the vendor portal to log that the campaign was launched, so the activity is visible to the vendor.

## Output format
- **Sequence plan**: each email, send delay, and target segment.
- **Attribution check**: confirmation that partner-attributed links / form are in every email.
- **Tool setup**: what was created in the partner's email tool and its current state (draft / scheduled).
- **Review checklist**: what the partner should confirm before activating.

## Guardrails & PRM best practice
- **Never send automatically.** The skill ends at a scheduled/draft campaign the partner reviews and activates.
- **Preserve attribution.** Attribution links and forms must be present in every email; this is how the partner gets credited and paid.
- **Respect the vendor's claims.** Adapt voice, not substance; don't alter approved product claims, pricing, or compliance language.
- **Strictly scoped per portal.** Kit data is fetched only with the owning vendor's `roomId`. No cross-portal leakage.
- **Consent and compliance.** Only send to lists the partner is permitted to email; honor opt-out and regional consent (GDPR/CAN-SPAM) rules.
- **Use current assets.** Pull the latest kit version; don't reuse stale local copies.
- **Cross-skill handoff.** Co-brand collateral via `partner-cobrand-my-collateral`; plan which campaigns to run and when via `partner-cross-vendor-content-calendar`.

How to install and run the skill

You have two ways to use it. Either way, you'll also want your email tool connected to Claude, because that's where the drafts get built.

Option 1: Claude Code

Create a folder called partner-drip-campaign-from-assets inside .claude/skills/ in your repo, and save the file above as SKILL.md inside it. Claude Code picks it up and runs it whenever your prompt matches one of the trigger phrases in the description.

Option 2: Claude (or any MCP client) with the Introw connector

Most partner marketers won't touch a repo, and they don't need to. If your vendor runs its partner program on Introw, connect Claude to your Introw partner account once, and you can work every vendor portal you have access to in plain language. Add your Mailchimp or HubSpot connector next to it, and the skill has both ends of the job. Here's how connecting looks:

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The Connect Claude guide walks through the setup, the partner version of the steps lives in the partner Connect Claude guide, and the Claude integration page covers what else you can do once connected.

Prompts to try

Once the skill is installed or Claude is connected, try any of these:

• "Build a drip campaign from the Q4 kit from my vendor." Runs the full play, from finding the kit to a draft sequence in your tool.
• "Turn this kit into emails for my HubSpot clients, keep the proof points word for word." Rewrites each email in your voice without touching the vendor's claims.
• "Set up a nurture sequence in Mailchimp: three emails, one week apart, to my security segment." Sets the spacing and audience up front.
• "Here's my affiliate link. Check it's in every email before you schedule anything." Runs the attribution check on its own.
• "Show me the sequence plan first, don't create anything in Mailchimp yet." Gives you the plan to review before any draft exists.

What you'll get back

A typical run returns four things:

• Sequence plan: each email, its send delay and the target segment.
• Attribution check: confirmation that your affiliate link and the vendor's form are in every email.
• Tool setup: what was created in your email tool, and its current state, draft or scheduled.
• Review checklist: what to confirm before you activate, like the segment, the sender name and the one pager attachment.

Here's an illustrative sequence plan for an agency running a vendor's Q4 kit to its HubSpot clients:

And the review checklist it hands you might read:

• Segment: "HubSpot clients, B2B SaaS" with 240 contacts, all opted in.
• Sender: your name and domain, not the vendor's.
• Collateral: cobranded one pager downloaded from the portal and attached to email 2.
• State: all three emails in draft, nothing scheduled to send until you activate.

Here's how that run looks in Claude, from the prompt to the draft in Mailchimp:

Staying in control: what Claude can and can't do

Sending email to your clients is your reputation on the line. The skill is built with that in mind:

• It never sends on its own: the skill ends at a draft or scheduled pending review campaign. You review it and press go.
• It works as you: Claude connects to Introw over OAuth as you, so it only sees the vendor portals and kits you can see, and it writes to your email tool with your own connection.
• It keeps your attribution: your affiliate links and forms have to be in every email, because that's how you get credited and paid.
• It respects the vendor's claims: it adapts your voice, not the substance. Product claims, pricing and compliance language stay as approved.
• It keeps vendors apart: kit data is only pulled from the vendor portal that owns it. Nothing leaks from one vendor's portal into another's campaign.
• It respects consent: it only targets lists you're allowed to email and honors opt outs and regional rules.
• It uses the latest kit: it pulls the current version from the portal, not a stale copy saved on someone's desktop.

Prefer to do this in the Introw app?

On the vendor side, campaign kits live in Introw's asset library and show up on a Marketing tab in your partner portal, with the cobranded one pager ready to open. If you're a partner, this is what your vendor builds so the skill has something to work with. Share it with your partner manager if their kits are scattered across email:

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If you'd rather do the rewrite step by step yourself, the guide to remixing a campaign kit with your AI assistant walks through finding the kit, rewriting each email and registering the campaign with your vendor. For the vendor view, see partner campaigns, how vendors enable partners with content, and what a campaign in a box usually includes.

Pair it with other Claude skills

A drip campaign is one piece of channel partner marketing. These partner side skills fit around it:

• Co brand My Collateral: finds the cobranded PDFs every vendor portal holds for you, with your name and logo already on them.
• Cross Vendor Content and Activity Calendar: one calendar of launches, webinars, MDF programs and campaigns across every vendor, so you know which kit to run next.
• Register a Deal from Your AI Assistant: when a reply turns into a real opportunity, register it with the vendor from Claude so the deal registration and the credit are yours.
• Incentive Maximizer: shows which actions this quarter earn you the most, including campaigns that pay per conversion through affiliate campaigns.

You'll find them all in Introw's skill library, and our roundup of Claude skills for partner teams explains how they fit together. For the bigger picture on partner marketing, read our channel partner marketing strategy guide.

Run your partner marketing from Claude with Introw

Introw is a CRM first partner relationship management platform, which means it builds on top of your existing HubSpot or Salesforce setup rather than replacing it. It's also headless by design: the partner portal is one surface, but vendors and partners can run the same program in plain language from Claude, ChatGPT, Slack or Teams through Introw's MCP server, with every action written back to the CRM.

That's what makes a skill like this work for both sides. Vendors publish one governed kit with cobranded collateral and partner revenue attribution built in. Partners pick it up from the tools they already use, run it in their own voice, and get credited for every click and conversion. Vendors can even fund the campaign through marketing development funds.

Turn your vendor's next campaign kit into a drip campaign your clients will actually read. Connect Claude or book a demo.